Director, CRM Marketing

PrizePicks • Atlanta, GA

2d • Hybrid

About The Position

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
As the Director of CRM Marketing at PrizePicks, you will own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging. This role will define the strategy, execution, and evolution of CRM across key owned channels, ensuring every player interaction is timely, relevant, and impactful.
You will lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations to deliver personalized experiences that influence player behavior and maximize lifetime value. This role is less about traditional lifecycle stage management and more focused on real-time, moment-based marketing, segmentation, and behavioral impact.

Requirements

• 8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus.
• Proven experience leading CRM strategy and teams at scale.
• Deep expertise in segmentation, targeting, and personalization strategies.
• Strong experience with CRM and marketing automation platforms (Braze highly preferred).
• Experience in managing a broader CRM tech stack.
• Demonstrated ability to build testing roadmaps and drive data-informed decision-making.
• Strong analytical mindset with experience leveraging data to drive marketing performance.

Nice To Haves

• Experience working cross-functionally with Product, Analytics, and Marketing teams.
• Excellent leadership, communication, and stakeholder management skills.
• Familiarity with DFS or sports gaming industry strongly preferred.

Responsibilities

• Lead the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging.
• Own personalization strategy across channels, leveraging behavioral, transactional, and predictive data.
• Continuously refine audience strategies to improve engagement, conversion, and retention outcomes.
• Drive forward real-time messaging capabilities and effectiveness
• Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app).
• Drive channel optimization strategies, ensuring the right message reaches the right player at the right time.
• Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards.
• Own the CRM testing roadmap, including A/B and multivariate testing strategies.
• Establish a culture of experimentation to continuously improve campaign performance and player experience.
• Leverage insights from testing to inform broader marketing and product strategies.
• Partner closely with Product and REI teams to support retention and reactivation initiatives.
• Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities.
• Align with broader Marketing (Creative, Social, Product Marketing) to ensure cohesive player communication.
• Define and track KPIs tied to engagement, participation, retention, and incremental lift.
• Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change.
• Provide regular reporting and strategic recommendations to senior leadership.
• Build, lead, and develop a high-performing CRM team.
• Establish clear priorities, workflows, and accountability across the function.
• Foster a data-driven, test-and-learn culture within the team.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed