Director, Creator Acceleration

ShopMy•New York, NY

About The Position

Join ShopMy – Powering the Future of Digital Marketing ShopMy is revolutionizing the future of e-commerce by building the infrastructure for human-led curation at scale. ShopMy enables brands to launch and scale high-impact, performance-driven creator programs, while empowering the most influential creators to monetize their influence and partner directly with the brands they love. Through this operating system, ShopMy powers consumers to discover and buy the world's best products through premium brands, culture-driving tastemakers, and authentic human curation. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you. Role overview The Director, Creator Acceleration will own the most critical inflection point in a creator's journey on ShopMy - the moment between first earn and true commitment. This role is accountable for building and scaling the team, systems, and operating model that turn early momentum into lasting, repeatable performance. As the person closest to creators at the most pivotal stage of their growth, you will shape how ShopMy shows up for them when it matters most - deepening their engagement, removing friction from their path, and building the habits that define long-term success on the platform.

Requirements

The teams, systems, and programs are built and running - community, account management, and performance levers are operating as a unified engine that satisfies brand demand
A healthy, growing pipeline of creators who are ready, activated, and driving revenue - supply meeting demand
The operating model is built, not improvised - playbooks exist for every stage of the creator journey, performance is tracked against clear funnel metrics, and the team knows exactly what to do when a creator stalls
You run multiple pilots at once, move fast, and have a clear instinct for what to double down on and what to kill
A high-performing team that is well-structured, well-managed, and consistently delivering against funnel targets with clarity and accountability

Responsibilities

Own the strategy, performance, and growth of ShopMy’s Acceleration creator segment
Design the end-to-end strategy to move creators from first earn to habituation
Build the roadmap, playbooks, metrics, and accountability model for acceleration
Partner closely with the Account Management team to deepen activation of high-potential creators through structured 1:1 engagement
Build scalable 1:Many acceleration programs through the Creator Enablement function (Community, Education, Concierge, Operations)
Create clarity around segmentation, prioritization, and measurable outcomes across both tracks
Ensure the 1:1 and 1:Many strategies reinforce one another and operate as a unified engine
Partner cross-functionally with Product, Marketing, Creator Amplification, and Events to improve the creator experience, support lifecycle initiatives, and enhance creator-facing tooling
Scale the team and operating model