Director, Creative Journey & Branding

Gartner • Stamford, CT

16h • $107,000 - $161,000 • Hybrid

About The Position

The Director, Creative Journey & Branding aligns Gartner C-Level Communities (GCC) with the broader conferences business model to deliver flawless execution of world-class experiences across a global portfolio. The role shapes and drives integration of the GCC brand, experience, systems, and processes, ensuring seamless delivery and continual improvement at scale. It develops operational strategies and oversees high-touch delivery, while indirectly guiding cross-functional teams and building and leading a direct team over time.

This leader brings a creative vision to brand application, customer experience, and process improvement, inspiring teams and fostering operational excellence, innovation, and accountability. The role leads the GCC creative journey across builds, signage, branding elements, and digital platforms; elevates event look and feel; and partners with design, operations, stakeholders, and creative agencies to deliver memorable attendee experiences. It also develops scalable operating strategies and partnerships for conference delivery teams, translates audience needs into meaningful experiences, and uses market insight and data to evaluate and communicate results to senior leaders.

The position requires travel up to 20% of the time. Gartner describes its work environment as hybrid, combining virtual work when productive with in-person collaboration.

Requirements

• 10 or more years of experience in event management, project management, operations, or related fields.
• Proven expertise in project management, attention to detail, and change management.
• Demonstrated focus on customer experience and operational excellence.
• Experience leading cross-functional teams and influencing indirectly.
• Strong innovation, stakeholder engagement, and collaboration skills.
• Exceptional communication, process documentation, and information discovery abilities.
• Experience overseeing complex operations or events.
• Demonstrated ability to set creative and process strategy.
• Experience working in a complex, multi-layered environment with multiple stakeholders.
• Ability to travel up to 20% of the time.

Nice To Haves

• Bachelor's degree with a focus on project management and/or events management.
• Experience with process improvement methodologies such as Lean or Agile.

Responsibilities

• Lead the creative journey for Gartner C-Level Communities, including builds, signage, branding elements, and digital platforms.
• Elevate the look and feel of GCC events in collaboration with design, operations, and stakeholder teams.
• Align GCC initiatives with existing conference business processes and identify gaps and opportunities for improvement.
• Set creative direction and inspire innovative approaches to brand development and event experiences.
• Partner with creative agencies to develop brand narratives and memorable attendee experiences.
• Promote creativity and continuous improvement across the team.
• Develop and implement plans to resolve process, system, and operational inefficiencies and ensure scalable integration.
• Direct resources and spending toward activities that maximize attendee satisfaction, NPS, revenue, and retention.
• Champion customer experience and ensure GCC events deliver value and excellence.
• Build partnerships with internal stakeholders, vendors, and cross-functional teams to support alignment and execution.
• Develop the experience strategy, operating framework, and partnerships needed for conference delivery teams to achieve flawless execution and world-class experiences.
• Translate audience needs into elevated, innovative, and meaningful customer experiences.
• Evaluate local, regional, and international market trends, vendors, and high-touch hospitality experiences to maintain best-in-class conferences.
• Use data-driven metrics to measure project and initiative success and present findings and a compelling storyline to senior leaders.
• Build trusted partnerships across the organization and use in-office time to connect with stakeholders, learn from peers, and stay current on team priorities.
• Indirectly guide cross-functional teams and, over time, build and lead a direct team.

Benefits

• Generous paid time off.
• 401(k) match up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Annual bonus plan based on company and individual performance or a role-based, uncapped sales incentive plan, depending on eligibility.
• Market-leading benefit programs.
• Hybrid work environment with flexibility to work virtually when productive and collaborate in person.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed