(USA) Director, Creative Automation

Sam's West • Bentonville, AR

11d • Onsite

About The Position

The Director, Creative Automation leads the development and execution of strategies to enhance creative production through advanced automation technologies, including Generative AI. This role drives efficiency, scalability, and consistency across marketing workflows by implementing innovative tools and managing technology roadmaps. Collaborating closely with internal teams and agency partners, the position ensures alignment with business objectives while overseeing resource allocation and team development. The Director continuously evaluates automation performance, fosters a culture of innovation, and provides strategic insights to senior leadership to optimize creative processes and deliver measurable business impact.

The team leads the development and execution of marketing automation and AI strategies to enhance efficiency and scalability across creative workflows. Collaborating closely with cross-functional partners, they drive innovation by integrating advanced technologies and optimizing processes. The group focuses on delivering measurable business impact through technology roadmaps, resource management, and continuous improvement. They foster a culture of professional growth, technical expertise, and operational excellence, ensuring alignment with business goals while supporting adoption of new tools. This team plays a critical role in advancing automation capabilities within a large, dynamic marketing ecosystem.

Requirements

• Proven experience in developing and executing creative automation strategies to enhance efficiency and scalability.
• Strong expertise in workflow automation and integrating generative artificial intelligence within marketing processes.
• Demonstrated ability to lead technology roadmap development and implement innovative automation tools.
• Skilled in resource allocation, project management, and driving cross-functional collaboration with internal teams and agency partners.
• Experience mentoring and developing technical teams focused on automation support and continuous improvement.
• Proficient in analyzing data to measure automation performance and optimize creative production outcomes.
• Ability to align automation initiatives with business objectives and maintain high standards of quality and consistency.
• Bachelor’s degree in design, marketing, creative writing, advertising, fine arts, or related area and 7 years' experience leading creative teams.
• OR 9 years' experience leading creative teams.

Nice To Haves

• Experience in web development.
• Experience using Adobe Premier, Final Cut Pro, or related video editing software.
• Experience using Microsoft PowerPoint, Adobe Creative Suite, or related presentation programs.
• Experience working with animation software.
• Project Management Certification
• Project management experience

Responsibilities

• Develop and execute strategies to automate creative production workflows, enhancing efficiency, scalability, and consistency.
• Lead the creation and implementation of a technology roadmap focused on automation and innovative tools, including Generative AI.
• Collaborate with agency partners and internal teams to align automation initiatives with creative and business objectives.
• Oversee adoption, integration, and ongoing support of automation platforms, ensuring optimal utilization.
• Monitor and analyze automated workflows and outputs to drive continuous improvement and maintain quality standards.
• Manage resource allocation, mentor team members, and foster a culture of innovation and collaboration.
• Establish performance metrics and report progress to senior leadership.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Director