Director Corporate Communications & Strategic PR

Samsung•Plano, TX

2d•Onsite

About The Position

Samsung Electronics America (SEA) is seeking a Director of Strategic PR to join their Corporate Communications team. This role focuses on driving corporate brand communications strategies and shaping public narratives at the intersection of technology, innovation, and community impact. The ideal candidate will be a strategic communicator with strong media savvy, a knack for uncovering resonant stories, and experience navigating complex organizations to develop impactful communications campaigns. This position requires proven ability to identify, develop, and drive competitive thought leadership narratives. The role involves strengthening Samsung’s reputation with key media outlets, engaging with global stakeholders, and leading PR initiatives. It also includes media relations responsibilities with top-tier mainstream media.

Requirements

Bachelor’s degree in related field
15+ years of PR experience
Experience in building and executing media relations strategy that reaches Top Tier business and mainstream, & technology media plus New Media like Substack and “news-fluencers”
AI-fluency
Experience with influencing at all levels of the organization
Extreme flexibility to be proactive & solutions-oriented in a fast-paced, ever-changing environment
Comfort and experience with being a leader on a team comprised of peers, direct reports & agency partners
Thinks and speaks in numbers when it comes to articulating success and lessons learned

Nice To Haves

Corporate Communications experience preferred
Supporting B2B and B2C technology companies a plus
MBA or graduate degree a plus
Experience in house and agency preferred

Responsibilities

Create and execute communications strategy that enhances the corporate brand image
Engage media with proactive storytelling
Collaborate with stakeholders across the business on executive communications and thought leadership
Leverage Paid, Earned and Owned strategies in a Comms environment, with proven success in framing impactful communications campaigns that support varying organizational needs and reach target audiences
Drive a regular cadence of thought leadership for Samsung Electronics America, and maintain steady editorial calendar
Support external C-Suite executive communications, inclusive of media interviews, speaking opportunities, & owned content
Craft sound end-to-end strategic approach and timelines based on a deep understanding of media relations and competitive landscapes
Engage and maintain relationships with top-tier media contacts
Assume the role of “brand storyteller”
Utilize measurement data analysis & KPI reporting to C-suite audience
Demonstrate solid written and verbal communication skills, organization and presentation skills; analytical and problem-solving abilities
Exhibit a collaborative nature and desire to engage thoughtfully with a world-class PR organization across teams, regions, and globally
Act as a strategic thinker who understands the business & communications challenges and can develop smart, data-driven strategies
Act as a creative thinker to bring fresh perspective and develop ideas that challenge status quo