Director, Copy & Creative Insights

Jellyfish•New York, NY

12d•$134,000 - $150,000•Hybrid

About The Position

Jellyfish is hiring a Creative Insights & Content Director to connect brand strategy, audience insight and creative execution across our client portfolio. Working closely with Content, Creative, Brand Strategy, Media and Data teams, you will help clients translate strategic thinking into scalable, insight-led and AI-powered creative output. We are looking for someone with a strong foundation in both copywriting and strategic communications, with experience developing communications frameworks, messaging systems and creative direction across channels and stages of the customer journey. Your focus will be to shape audience-first content and creative strategies that strengthen brand relevance and improve performance. You will play a visible leadership role across clients and internal teams – shaping creative direction, mentoring talent and helping evolve the Creative Insights & Content capability. This is a hybrid position based out of our NYC office 1-2 days per week with flexibility.

Requirements

6+ years’ experience across copywriting, communications strategy, content strategy or integrated creative roles within an agency or brand environment
Strong background in messaging development and translating brand positioning into cross-channel communications
Experience developing communications frameworks, messaging matrices and content ecosystems across customer journeys
Strong understanding of the relationship between brand strategy, audience insight, creative execution and performance marketing
Experience shaping creative and content strategies across multiple channels and customer touchpoints
Experience leading multidisciplinary creative projects and collaborating across strategy, creative, media and data teams
Strong understanding of digital content ecosystems, including paid media, social, CRM, web and SEO
Experience using AI tools within creative or content workflows, with curiosity around emerging technologies and operational innovation
Strong presentation, communication and stakeholder management skills

Nice To Haves

Experience mentoring or leading team members is preferred

Responsibilities

Act as a senior strategic lead across multidisciplinary creative projects and campaigns
Serve as the strategic bridge between Brand Strategy, Creative and Production teams, helping translate briefs into clear messaging and creative direction before execution begins
Partner closely with Brand Strategy, Creative, Media and Data teams to ensure work is strategically aligned and commercially effective
Work collaboratively with design teams to shape assets and creative execution, with overall creative oversight from Creative Directors
Inspire creative teams with strong strategic foundations, clear jumping-off points and platform-specific guidance
Shape and elevate creative output across copy, content and campaign execution
Mentor and support Creative Insights & Content team members, fostering strategic thinking and creative excellence
Build strong client relationships and act as a trusted advisor across accounts
Use AI tools, including Pencil, to support insights, ideation, content generation, testing and optimisation workflows
Lead the development of AI-enabled creative workflows and scalable production approaches
Build testing frameworks for messaging, copy and creative variants across channels
Translate performance data into actionable creative and content recommendations
Stay close to platform evolution, cultural shifts and emerging behaviours, bringing new thinking into client work
Identify opportunities to improve creative effectiveness, operational efficiency and content scalability through AI-enabled ways of working
Support the evolution of the Creative Insights & Content capability across Jellyfish
Contribute to thought leadership, playbooks, frameworks and ways of working
Identify opportunities for account growth and expanded strategic partnerships
Help position Jellyfish as a leader in insight-led and AI-enabled creative delivery
Contribute to new business opportunities and strategic pitches where relevant