Director, Content Supply Chain Analytics

dentsu•USA - Remote - Maryland, MD

4d•$113,000 - $190,000•Remote

About The Position

This role is part of Merkle’s expanding Audience Platform Analytics practice, helping clients unlock value from their content, data, and marketing technology investments. The practice supports the strategic implementation, adoption, measurement, and optimization of leading platforms across Content Supply Chain, CMS, Planning & Workflow Management, Customer Data Platforms. Our goal is to help clients rapidly deploy and maximize the value of these platforms by establishing robust measurement frameworks, driving adoption, enabling data-driven decision-making, and demonstrating ROI. Through content performance analytics, operational insights, audience intelligence, real-time personalization, and omnichannel orchestration, we help organizations improve efficiency, accelerate business outcomes, and realize measurable value across the end-to-end customer and content lifecycle.

Requirements

8+ years of experience in digital analytics, marketing analytics, Content Supply Chain, MarTech, AdTech, consulting, or agency environments.
Experience with planning and execution of digital campaigns in one or many channels including search, display, email, site, mobile
Experience defining and implementing measurement frameworks, KPI strategies, and reporting solutions to evaluate content performance, operational efficiency, audience engagement, and business impact.
Deep knowledge of content operations and content creation workflows and asset lifecycle management.
Proven experience developing content taxonomies, metadata strategies, and data governance frameworks.
Experience with technologies related to CDPs, Content Analytics, Content Supply Chain, Site analytics.
Experience with Adobe Genstudio, Adobe Workfront, Adobe Experience Manager, Adobe Experience Platform, Salesforce Marketing Cloud, or similar enterprise marketing technologies.
Self-starter with strong problem-solving, communication, and consulting skills, and the ability to quickly learn new technologies, influence stakeholders, and lead strategic client engagements.

Nice To Haves

Graduate or bachelor’s degree in related fields preferred: Statistics, Technology or Marketing
Excellent presentation skills including creating client-facing PowerPoint
Ability to manage client expectations, delivery and provide thought leadership
Ability to provide clear brief to onshore and offshore analysts
Possess ability to summarize key findings/insights and make actionable recommendations
Strong data-driven mentality, strong problem solving, consulting skills and ability to take initiatives

Responsibilities

Lead client engagements by providing expertise across Content Supply Chain Analytics, audience platforms, data strategy, measurement, testing, and cross-channel customer engagement.
Define and implement measurement frameworks, KPI strategies, and reporting solutions to track content performance, operational efficiency, adoption, and business value realization.
Lead the development of use cases and value hypotheses based on client objectives, platform capabilities, data availability, and organizational readiness.
Provide solutioning and strategic guidance to connect Content Supply Chain capabilities with audience activation, personalization, and omnichannel marketing execution.
Design and govern content taxonomies, metadata frameworks, and measurement requirements to enable content traceability, discoverability, performance analysis, and asset reuse.
Develop operational and performance KPIs across content planning, creation, review, approval, distribution, and optimization processes to identify opportunities for efficiency gains and process improvement.
Establish baseline metrics and measurement methodologies to quantify the impact of Content Supply Chain, and audience platform investments.
Build reporting frameworks, and insights programs that connect operational, content, and marketing performance metrics to business outcomes and ROI.
Collaborate across cross-functional teams to develop analytics solutions for Content Supply Chain initiatives, including designing innovative methodologies to measure, predict, and optimize content effectiveness, creative fatigue, asset reuse, and overall content performance.
Develop Merkle points of view (POVs), thought leadership, and industry content related to Content Supply Chain Analytics, audience platforms, measurement, and value realization.