Director, Content & Social

Visa•Miami, FL

1d•$152,200 - $244,000•Hybrid

About The Position

The Director, Content & Social is responsible for defining how Visa shows up through content, creators, partnerships, and digital platforms across the Latin America and Caribbean region. This role establishes scalable, always-on content ecosystems while leveraging AI-enabled content innovation to strengthen cultural relevance, drive engagement, and improve brand preference throughout the region. This role reports to the Senior Director, Digital, Content, Innovation & Media and works closely with Brand, Media, Creative Studio, market teams, and external agency and platform partners to ensure Visa's content strategy drives measurable impact across priority audiences and channels. This leader will build and scale Visa's content and social media capabilities across LAC, developing repeatable frameworks, creator partnership models, and distribution strategies that can be activated consistently across markets while allowing for local cultural relevance.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Deep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution.
Strong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America.
Experience building and scaling content operations, including editorial processes, creator programs, and production workflows.
Proven track record of developing content strategies that drive measurable brand impact and audience engagement.
Experience with AI-enabled content tools and emerging production technologies.
Strong creative sensibility with the ability to evaluate content quality and provide strategic creative direction.
Experience operating in matrixed organizations and influencing cross-functional stakeholders.
Strong analytical skills with comfort translating content performance data into strategic recommendations.
Excellent communication skills and ability to articulate content vision to senior leadership.
Fluency in English and Spanish required; Portuguese preferred.

Nice To Haves

12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.

Responsibilities

Define and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference.
Develop content frameworks and playbooks that enable consistent execution across markets while allowing for local adaptation and cultural relevance.
Build always-on content programs across platforms and channels that maintain Visa's presence and relevance with priority audiences.
Lead the development of content calendars, editorial strategies, and distribution plans aligned to business priorities, cultural moments, and audience behaviors.
Lead Visa's social media strategy across LAC, defining platform approach, content formats, community engagement, and performance standards.
Develop platform-specific strategies that optimize for each social channel's unique audience, format, and algorithmic requirements.
Establish social listening and cultural intelligence capabilities to inform real-time content decisions and trend activation.
Drive social media innovation through emerging platforms, formats, and engagement models.
Own Visa's creator and influencer strategy across LAC, positioning creators as strategic partners with clear partnership models and scalable activation playbooks.
Develop creator partnership frameworks that balance brand consistency with authentic creator expression and audience relevance.
Build and manage a diverse creator ecosystem across tiers, categories, and markets that connects Visa with priority audiences.
Establish measurement approaches that demonstrate creator partnership impact on brand metrics, engagement, and business outcomes.
Lead the adoption of AI-enabled content creation tools and workflows to improve speed, quality, personalization, and scalability across the region.
Identify and implement emerging content technologies that enhance Visa's ability to produce relevant, personalized content at scale.
Champion innovation in content formats, distribution models, and production approaches that differentiate Visa from competitors.
Develop integrated distribution strategies across paid, owned, partner, and emerging channels to maximize content reach and impact.
Establish content performance measurement frameworks with clear KPIs tied to brand health, engagement, and business outcomes.
Champion a disciplined test-and-learn agenda to continuously evolve content performance, formats, and distribution approaches.
Partner with Media teams to ensure content and paid media strategies are aligned and mutually reinforcing.
Partner with the Creative Studio to ensure content production capabilities align with strategy and quality standards.
Collaborate with Consumer Marketing to align content strategies with segment priorities and campaign activations.
Work with market teams to adapt and activate content strategies for local relevance across LAC countries.
Support Marketing Services content needs by developing scalable content solutions for client activations.