Director, Content Marketing - New York, NY

Talkiatry•New York, NY

4d•Onsite

About The Position

Talkiatry is seeking a Director of Content Marketing to build our content engine from scratch. You will be responsible for crafting a holistic content strategy that establishes Talkiatry as the authoritative voice on mental health. The Director of Content Marketing will build this from the ground up: the strategy, the channels, the workflows, and the team. This is a role for a content entrepreneur, someone who sees an unclaimed space, moves with urgency to claim it, and scales what works. You'll be the first dedicated content leader at Talkiatry, reporting directly to the CMO. You'll have real ownership over how we show up across blog, newsletter, SEO, organic social, video and emerging owned channels. You will build the team around you as the function matures. We need a storyteller who is genuinely passionate about this mission and can translate our clinical credibility, patient empathy, and differentiated approach into content that earns trust, grows an audience, and drives organic growth at scale. About Talkiatry Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care. Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide better care to hundreds of thousands of patients. We’re not just growing quickly, we’re redefining how behavioral healthcare is delivered in America. Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.

Requirements

7+ years of content marketing experience, with a meaningful track record in consumer-facing content (B2C is a hard requirement; B2B experience a strong plus)
Proven builder: you've started content programs from scratch and scaled them, you haven't just inherited and optimized someone else's work
Strong people management experience, with a track record of hiring and developing high-performing content teams
Exceptional cross-functional management skills, you know how to align, influence, and partner across marketing, clinical, product, and exec stakeholders without formal authority
Deep, hands-on expertise across multiple content disciplines: SEO, long and short-form editorial, social media, and video
A genuine embrace of AI and modern content tooling, you actively seek out and build workflows around tools that help you move faster and do more
Familiarity with tools such as AirOps, HubSpot, Webflow, Iterable, Substack, Profound, Figma, YouTube, TikTok, and Instagram
Strong editorial judgment with the ability to translate complex or sensitive subject matter, mental health, clinical care, healthcare access, into content that is accurate, empathetic, and compelling
Player-coach mentality: you lead from the front and you're not too senior to create
Genuine passion for mental health, healthcare access, or mission-driven work—and the belief that what Talkiatry is building matters

Responsibilities

Define and execute Talkiatry's end-to-end content strategy across blog, SEO, organic social, video (long and short form), email, and emerging owned channels
Establish editorial standards, brand voice, and scalable storytelling frameworks that hold across every channel and every format
Build the content roadmap from cold start to compounding: identify gaps, prioritize by impact, and execute with speed
Align content strategy with GTM, growth, product marketing, clinical, and brand teams to ensure content is embedded, not siloed
Own SEO content strategy end-to-end
Build a publishing engine that drives consistent traffic growth and improves Talkiatry's authority in the mental health space
Develop a channel-specific approach to organic social across YouTube, Instagram, TikTok, and LinkedIn, growing audience and engagement with content that's native to each platform
Leverage tools including Profound, HubSpot, Webflow, and Substack to manage distribution and measure performance
Develop content to improve citation, sentiment and gain market share in a quickly developing AEO/GEO landscape
Translate Talkiatry's clinical credibility, patient outcomes, and differentiated model into narratives that resonate with both consumer and provider audiences
Partner with clinicians, executives, and the product team to surface stories worth telling and build the platforms to tell them
Develop thought leadership content that positions Talkiatry as the defining voice on accessible, high-quality mental health care
Lead the adoption of AI and automation tools, including AirOps and others, to accelerate content production, research, and distribution without sacrificing quality
Build scalable content workflows that allow a lean, high-output team to operate across multiple channels simultaneously
Hire, develop, and lead a team of 2–4 content professionals spanning SEO writing, content creation, editorial, and video production, supplemented by freelancers and agency partners
Be the player-coach: lead strategy, manage the team, and roll up your sleeves to create when the moment calls for it, this is a builder role, not a delegator role
Manage cross-functional relationships across growth, product marketing, clinical, design and operations
Define the metrics that matter for organic growth, traffic, rankings, social reach, engagement, content-influenced conversions, and report on them with clarity
Build a performance culture on the content team from day one: data informs decisions, not just reports
Track content performance, SEO trends, and audience insights to continuously refine strategy