Director, Content Insights & Analytics

NBCUniversal•Universal City, CA

1d•Hybrid

About The Position

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. The Director, Content Insights & Analytics, will sit on Peacock’s Advanced Content Analytics team within NBCU Media Group Decision Sciences and serve as a senior leader overseeing content performance across a variety of genres on Peacock. This role acts as a strategic authority on content and audience intelligence, leading a high-performing team responsible for delivering actionable insights, scalable analytical frameworks, and self-service data solutions for a wide range of Peacock-focused and broader NBCU stakeholders. This leader will partner closely with Content Programming, Scheduling, Marketing, and Strategy while integrating with other groups across Decision Sciences to translate first- and third-party data, as well as marketplace intelligence, into clear recommendations that inform business decision-making. The role will have a direct and measurable impact on Peacock’s continued growth and competitive position within the streaming landscape.

Requirements

8+ years of experience in the media and entertainment industry, with a strong track record of working with large, complex datasets and advanced analytical tools
Proven ability to communicate effectively, confidently, and persuasively with stakeholders at all levels, especially creative execs, and comfort presenting and speaking extemporaneously in senior forums
Strong working knowledge of the streaming/media landscape and a love and appreciation for great content
Strategic, outcome-oriented thinker with the ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources
Highly collaborative leader with strong intellectual curiosity, accountability, detail-oriented mindset, and the ability to drive projects of varying scope with clarity and purpose
Bachelor’s degree in a relevant quantitative or analytical field required
Advanced proficiency in SQL, Excel, and Tableau

Nice To Haves

Master’s degree in relevant field
Understanding of Nielsen measurement methodology and experience analyzing Nielsen data, both traditional and streaming content/platform
Experience supervising entry-level and mid-career employees

Responsibilities

Develop deep expertise in Peacock’s content portfolio and audience behavior, serving as a trusted thought partner to senior stakeholders across content development and strategy
Translate complex analyses, streaming KPIs, and methodologies into clear, compelling written and verbal narratives tailored to diverse audiences, including senior creative executives and external partners
Oversee the data requirements, design, development, and ongoing maintenance of data products that enable scalable, self-service access to insights across NBCU
Partner closely with Consumer Insights to shape research agendas and deliver integrated, holistic perspectives on content performance and audience engagement
Contribute to cross-platform performance analyses, providing critical Peacock-centered insights that help contextualize NBCU’s broadcast and cable content performance
Guide the communication of content performance to external partners when contractually required or strategically valuable to business relationships
Collaborate with key deal-making and content stakeholders (including Acquisitions, Originals, Finance, Programming, and Strategy) to design and execute analyses that directly support commercial and strategic initiatives
Own projects end-to-end, from framing and planning through execution and delivery, ensuring outputs are timely, accurate and aligned with business objectives
Champion data democratization, performance storytelling, and data-driven decision-making across the organization
Lead, develop, and mentor a high-performing, high-output analytics team while fostering an inclusive, collaborative, and equitable culture within NBCUniversal