Director, Content & Design

Dan-O's Seasoning, LLC•Louisville, KY

About The Position

The Director of Design & Content is the creative leader responsible for shaping, elevating, and executing Dan-O’s visual and content expression across all touchpoints. This role owns creative direction, concept development, and day-to-day execution, ensuring the brand shows up consistently, creatively, and on time. This is both a hands-on creative role and a strategic leadership role.

Requirements

8+ years of experience in creative, design or content roles
3+ years of experience leading or managing creative teams
Strong background in brand design, content and campaign development
Proven ability to concept, not just execute
Experience working with fast-paced brands or consumer products
Experience in CPG, food, beverage, or lifestyle brands
Video-first mindset with an eye for storytelling
Experience working with founder or personality-driven brands
Demonstrates strong creative instincts with a sharp eye for detail
Communicates clearly and confidently, both written and verbal
Stays organized, proactive, and consistently meets deadlines
Balances big-picture strategy with hands-on execution
Manages multiple projects simultaneously without losing momentum

Responsibilities

Own and evolve Dan-O’s visual identity, creative standards, and content voice.
Ensure all creative work aligns with brand positioning, tone, and purpose.
Serve as the creative decision-maker while encouraging strong ideas from the team.
Continuously raise the creative bar while staying true to the Dan-O’s brand.
Lead creative conception for: New product launches Seasonal and evergreen campaigns Email marketing Paid and organic digital media Retail and shopper marketing assets
Translate marketing briefs into clear creative direction and standout concepts.
Ensure creative ideas are platform-appropriate and execution-ready
Drive content development, including concepting and staging content, based on the annual marketing calendar.
Ensure a steady pipeline of high-quality content across: Email Social (organic & paid) Website & e-commerce Video platforms
Balanced planned content with real-time and opportunistic moments.
Ensure content ladders up to broader band and business goals.
Lead, mentor, and develop a creative team, including videographers/photographers, content producers and designers.
Set clear priorities, timelines and expectations for the team.
Manage creative workflows to ensure projects are delivered on time and on brief.
Partner with marketing leadership to resources projects appropriately.
Foster a collaborative, positive and high performing creative culture.