Director, Content

Wpromote

3d•$110,000 - $125,000•Remote

About The Position

The Director, Content at Wpromote is the driving force behind the ideas, narratives, and stories that power the agency's brand and growth. This role shapes and delivers content that clearly articulates Wpromote's point of view, turning strategy into standout thinking across our owned channels through smart, scalable, AI-enabled workflows. Partnering closely with Agency Marketing and Strategy, the Director, Content owns content from concept to impact, translating insight into work that challenges convention and differentiates the brand. The Director, Content is deeply embedded in the work, writing, editing, and setting the editorial bar for the agency. With strong convictions and a willingness to take thoughtful risks, this role requires sound judgment and a sharp point of view to push the brand forward. As a Director-level individual contributor within a lean marketing organization, you'll own Wpromote's content function end-to-end while remaining hands-on in editorial decision-making and execution. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâs Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâs possible in marketing.

Requirements

7 to 10+ years of experience in content, editorial, or marketing roles within B2B, agency, or related environments
Strong writing and editing skills, with experience developing and refining content across multiple formats and channels
Demonstrated ability to develop content with a clear, differentiated point of view, including experience pushing beyond safe or conventional narratives while maintaining credibility and relevance
Experience shaping and maintaining a distinct editorial voice, with the judgment to challenge conventions and push perspectives in a way that is credible, relevant, and aligned with brand goals
Demonstrated experience managing ongoing content programs such as blogs, newsletters, or organic social content
Strong organizational and project management skills, with comfort owning timelines, priorities, and cross-functional coordination
Working knowledge of SEO principles and how they inform content planning, optimization, and performance improvement
Experience collaborating with senior stakeholders and interviewing subject matter experts to translate complex ideas into clear, effective content
Analytical skills and comfort using performance data to inform decisions and improve content outcomes
Experience using AI-supported tools to assist with research, drafting, and content production, balanced with strong editorial judgment and human-led review
Strong editorial judgment and taste, with the ability to distinguish between content that is timely and valuable and content that simply adds noise
Portfolio or writing/content samples required; please include a link to relevant content work in your application.

Responsibilities

Owning content priorities and editorial direction for Wpromote, in close partnership with Agency Marketing and the Strategy team, ensuring enterprise positioning and strategic narratives are translated into clear, differentiated, high-impact content programs
Leading end-to-end execution of content initiatives, from scope and timelines to distribution and ongoing optimization
Setting the editorial bar for Wpromote, defining what âgreatâ looks like and making final calls on tone, POV, and narrative direction across channels
Prioritizing and making tradeoffs across initiatives to ensure focus, quality, and alignment within a lean team and limited production capacity
Building and leveraging AI-supported content workflows to improve efficiency, consistency, and scalability, while maintaining strong human editorial judgment and quality control
Producing content creation across multiple formats and channels, including blogs, newsletters, social content, webinars, case studies, press releases, media statements, award submissions, and longer-form assets, while owning writing and editorial quality through drafting, editing, and final review
Developing content with a clear, differentiated point of view, using thoughtful provocation to build Wpromoteâs brand voice and advance meaningful perspectives rather than adding noise
Managing the agency blog as an ongoing program, including editorial planning, publishing cadence, and updates
Managing content optimization efforts, including SEO-informed updates and improvements, in partnership with internal teams
Driving performance measurement for key content programs and using insights to inform planning and optimization decisions
Collaborating with Brand, Design, Website, Demand Generation, and Event teams to ensure alignment with broader marketing efforts
Managing event content development (presentation decks) and post-event content creation (ex: event recaps, formal video recording, interviews, etc)
Staying ahead of content and marketing trends with a natural curiosity for new ideas, formats, and approaches, and thoughtfully applying whatâs relevant to our work