Digital Content Director

News-Press & Gazette Company • El Paso, TX

2d

About The Position

KVIA-TV is the number one news station in sunny El Paso/Las Cruces. We are
looking for a solid, creative and energetic Digital Content Director to help
lead our website, news & weather/traffic apps, social media, livestreaming and
CTV app. Must possess strong editorial judgement and have the ability to work
under pressure and meet deadlines. Must have experience with web-publishing
tools and versed with competitive sites and systems.

The Digital Content Director (DCD) is responsible for the day-to-day editorial
oversight of the station's digital, mobile and social platforms. The DCD is a
member of the newsroom management team and works closely with the station News
Director to produce and distribute brand-reinforcing content across all
platforms. Responsibilities also include special project (aka "sweep")
planning/execution and ensuring that newsroom Multimedia Journalists (MMJ),
Reporters, Anchors and Producers meet established deadlines in order to provide
a steady stream of updated local content on all screens throughout each day.

Requirements

• Knowledge and understanding of content management system.
• Basic understanding and demonstration of multi-media file formats and strong computer skills; working knowledge of HTML, Photoshop preferred.
• Understand the importance and use of social media.
• Excellent reading, writing, spelling, grammar and organizational skills.
• Promote teamwork and maintain attitude of cooperation with all station personnel.
• Work well with other newsgatherers.
• Bachelor’s degree in communication, journalism or related field; at least one year newsroom experience preferred.

Responsibilities

• Adhere to all guidelines, policies and procedures of station, NPG, the FCC, and all other federal, state and local laws.
• Responsible for supervising all editorial production of news content on station website as well as RSS, SMS, mobile, CTV and all other digital and social platforms.
• Be on call to cover major events 24 hours a day and/or requiring travel to cover major events of significance to station's audience.
• Communicate daily deadlines to newsroom employees and assign tasks to newsroom staff as necessary (e.g. breaking news) to ensure daily production deadlines are met.
• Generate and oversee accountability systems for better quality control.
• Provide employee feedback on a continuous and regular basis (positive & constructive).
• Execute breaking news -- including SMS, social media, email alerts.
• Manage social media -- station staff posts and moderation of user comments.
• Integrate compelling and creative text, still images, interactive content, audio and video.
• Understanding of digital audience needs and expectations.
• Extensive HTML and CMS experience.
• Possess the online experience and judgment needed to provide added value to reports initially developed by broadcast reporters.
• Plan for the long-term growth of the station's digital/mobile/social platforms, set priorities and plan coverage for major events.
• Think strategically about developing the sites' audiences and the online capacities of newsroom staff.
• Help develop new opportunities to expand news brand and services to new & emerging technologies.
• Possess working knowledge of web standards and protocols.
• Execute breaking news.
• Responsible for ensuring content complies with legal requirements concerning libel, slander and First Amendment laws.
• Works with IMC, Sales and Marketing to coordinate necessary sales applications.
• Meet all assigned production deadlines.
• Work irregular/odd hours and available to work weekends and holidays.
• Additional responsibilities as assigned by news management.
• Should be a fixture within morning and afternoon news meetings to facilitate content or suggest content opportunities.
• Supervise generation of on-line coverage of the day, including story assignments, execution and integration into on-line technologies.
• Up to date on current events with emphasis on local content generated by newsroom staff and market competitors.
• Contribute content to relevant events and/or stories.
• Respond to viewer email and field viewer phone calls.
• Assist with special project/sweeps planning & execution.
• Responsible for communicating management message(s) to subordinates.
• Employee feedback/critiques.
• Adhere to daily schedules.
• Be a newsroom leader.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive insurance program including medical, dental, vision, disability, and life insurance.
• Retirement savings plan with employer matching.
• Paid time off and holidays.
• Opportunities for professional development and career advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level