Content Director

Pace • Greensboro, NC

8d • $125,000 - $140,000

About The Position

The Content Director is a senior creative and strategic leader responsible for owning the vision, direction, and quality of all content across formats, including written, visual, experiential, and multimedia storytelling. This role centers on narrative leadership, creative concepts and subject-matter expertise rather than executional production. This is not an advertising role; the Content Director is a brand “editor-in-chief” who brings big-picture creative thinking and a strong, holistic point of view to storytelling across channels and platforms. This individual shapes how brands show up through content programs that include a wide array of editorial content, from thought leadership to social, as well as visual storytelling with an emphasis on video. The Content Director ensures that all work is grounded in strategy, insight, and long-term brand value. The Content Director is a high-profile leader who is trusted to own the room and present to senior clients and stakeholders. While this is a hands-on role, it calls for creative and content leadership from the top down: defining editorial direction, narrative frameworks, and creative standards, and guiding internal teams and external specialists as they execute. The Content Director is accountable for ensuring content is purposeful, credible, and differentiated—especially within complex or regulated industries.

Requirements

• Bachelor’s degree in journalism, communications, marketing, English, or a related field (or equivalent experience).
• 8–12+ years of senior-level content or creative leadership experience.
• Proven success leading content strategy and storytelling for complex brands or industries.
• Demonstrated ability to build and guide thought leadership and editorial platforms.
• Extensive experience presenting to senior clients and stakeholders.
• Exceptional conceptual thinker and storyteller.
• Strong editorial judgment and narrative instincts.
• Commanding communicator with executive presence.
• Able to synthesize strategy, insight, and creativity into clear direction.
• Comfortable delegating execution while maintaining accountability for quality.
• Deep respect for craft across writing, design, and storytelling disciplines.

Responsibilities

• Serve as the “editor-in-chief” for a brand and/or business units
• Own the overall vision for content across disciplines, channels, and formats.
• Develop high-level content and storytelling concepts rooted in business objectives, audience insight, and brand strategy.
• Lead the creation of thought leadership platforms, editorial narratives, and content ecosystems that extend beyond individual campaigns.
• Translate complex topics into clear, compelling, and authoritative storytelling.
• Ensure content is idea-led, insight-driven, and designed to deliver long-term brand and business impact.
• Serve as a content subject-matter expert, with a deep understanding of clients’ industries, challenges, and audiences.
• Guide the development of POVs, frameworks, and editorial theses that elevate clients as leaders in their category.
• Push beyond promotional thinking to create content that informs, inspires, and adds real value.
• Balance creativity with accuracy, nuance, and responsibility—particularly in regulated or high-stakes environments.
• Serve as a senior creative and content authority in client engagements.
• Confidently present content strategies, creative concepts, and narrative rationales to executive audiences.
• Lead conversations that shape direction, manage feedback, and drive alignment across stakeholders.
• Partner closely with strategy and account leadership to ensure content supports broader business goals and KPIs.
• Direct content across multiple programs and levels of complexity, from flagship initiatives to ongoing content platforms.
• Provide high-level guidance to writers, designers, editors, strategists, and other creatives—without micromanaging execution.
• Ensure consistency, quality, and clarity across all outputs while allowing flexibility for different audiences and channels.
• Maintain strong editorial standards, voice consistency, and brand integrity.
• Mentor and elevate content and creative teams, setting a high bar for thinking and craft.
• Collaborate cross-functionally with strategy, account, media, and production partners.
• Establish and reinforce content best practices, workflows, and ways of working.
• Stay current on trends in content, storytelling, and audience behavior to continually evolve approach and thinking.

Benefits

• A full suite of benefits is available following one full month of employment including medical, dental, vision, 401(k) with profit sharing, and other ancillary benefits.
• We even have a Life Balanced Account where you can get reimbursed for things like groceries or a haircut (yes, really!)
• PTO: Vacation, Recharge, Safe & Sick Time, Flexible Holidays + 10 standard paid holidays and a paid Day of Service
• Free financial wellness and planning and a robust EAP
• Additional fun perks like free tickets to the NC Zoo, Greensboro Grasshoppers baseball games, Greensboro Gargoyles hockey games, food trucks, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level