Director, Content
About The Position
About this role: The Director, Content will plan and own the editorial calendar for the USGA, inclusive of championship and brand messaging and storylines. Using a strategic approach that connects to the USGA’s mission and priorities while also serving to entertain, educate and inform, they will develop an editorial strategy that is consistent across delivery platforms and owned channels. This person will manage four direct reports on a team of five, who oversee the day-to-day management of USGA digital channels, including but not limited to social media, website, app and newsletter content. The Director, Content will utilize data to drive direction and decision making for USGA content. This position is a part of the USGA’s Communications & Content team and will lead collaboration among colleagues from across the organization to ensure that the best stories are identified and told in a way that highlights the USGA’s impact on the game.
Requirements
- 8+ years experience in editorial/content creation across multimedia platforms
- Collaborative approach to collecting ideas and feedback, and putting them into action
- Results-based track record of driving organizational impact
- Ability to expertly manage team goals and individual contributors
- Strong editorial and creative judgement
- Knowledge of how content is consumed across various platforms by different audiences
- Outstanding language and written communication skills
- Deep knowledge of and appreciation for golf
- A passion for interactive, multimedia storytelling
- Deadline-focused
- Ability to travel approximately 50 days/year
Responsibilities
- Oversee creation and management of a 12-month broad-based content plan, accounting for USGA priorities, audiences and channels.
- Using the organization's key messages, oversee ideation of storylines that ultimately drive content creation decision-making and distribution, working closely with the Creative Services team to bring concepts to life.
- Maintain a calendar of project deadlines and content launch dates.
- Assist in developing and executing distribution strategies of content across multiple USGA platforms, and external channels as needed, working with Digital Media and Marketing teams to integrate engagement goals, optimize content and maintain consistency of brand voice across channels.
- Based on current research, emerging trends and best practices, recommend changes and optimizations to continually improve message content, creative, user experience and digital engagement.
- Evaluate operational workflow for efficient and scalability; identify challenges and provide innovative solutions.
- Track content performance and monitor consumer feedback to inform or adjust decisions.
Benefits
- Comprehensive medical, dental, and vision benefits, including a zero-contribution medical plan offered for all full-time employees
- Retirement plans, with a generous annual contribution from the USGA
- Suite of programs to promote physical, emotional, and financial well-being
- Generous bank of paid time off, plus the week between Christmas and New Years Day off
- Off-site team building events
- On-site gym and golf simulator
- Professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
251-500 employees
