Director, Content & Creator

We. Communications•New York City, NY

4d•$125,000 - $163,000•Hybrid

About The Position

At We. , we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress. Summary: Join a team at the forefront of digital storytelling, where creativity, innovation, and collaboration shape the future of brand engagement. We are on the hunt for a dynamic content and social expert to join our high-performing team. If you are skilled at digital storytelling and have a passion for shaping the future of online engagement for some of the top brands and organizations in the world, you might be the perfect fit for us! The Director, Content and Creator leads content strategy and creative execution for clients in the healthcare and technology spaces. This position brings innovative thinking, proactive ideas and deep subject matter expertise to the table, leading strategic direction in digital storytelling. The director has a finger on the pulse of trends in social media, content strategies and digital experiences that drive brand awareness and engage audiences to action.

Requirements

7+ years of experience managing social media and digital experiences
Experience supporting health, wellness, or pharmaceutical organizations preferred.
Deep understanding of social media platforms including Meta, X, TikTok, YouTube, LinkedIn, Threads, and Reddit
Proven ability to deliver strong strategic counsel, critical thinking and creative ideation verbally in and writing
Demonstrated ability to manage complex projects, be flexible and move at the pace of social.
Excellent communication, data storytelling, insight-based strategy and presentation skills.
Strong team collaboration abilities and client engagement skills.
Experience working within regulated environments, with a solid understanding of medical and regulatory submission requirements for digital content.

Responsibilities

Provide proactive strategic counsel to day-to-day clients and senior leadership, shaping the digital footprint across corporate, consumer, and executive presence
Lead and develop insight-based social media strategies that positively impact commercial and reputational goals
Mobilize agency expertise and lead teams to deliver creative ideas and execute aligned with social platform constructs and audience understanding
Manage day-to-day engagement with clients, define and manage priorities, deliver work on time and against the client and agency’s quality expectations
Be financially accountable for developing scopes, managing budgets to the scope and ongoing client communications on budgets
Support new business and identify and pursue organic growth opportunities
Stay ahead of social media trends and emerging platforms, integrating them into our strategy and sharing with clients.

Benefits

Comprehensive benefits program including medical, dental, and vision coverage
Pretax accounts including HSA (company match), Medical & Dependent Care FSA
Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
Short & Long-Term Disability, paid by company
Parental Leave, up to 12 weeks for birthing and non-birthing parent
Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
Community Engagement, up to 24 hours
Bi-annual Wellness Credits, up to $300 per year
Support with home office equipment
Monthly Technology Credit (to offset internet / phone costs)
401(k) Traditional and Roth options with company match
Learning and Development Programs for our employees