Director, Consumer Product Management

Upside•Austin, TX

3d•$233,000 - $278,000•Hybrid

About The Position

Upside is transforming brick-and-mortar commerce by applying the sophistication of online retail to provide users with more value on everyday purchases and brick-and-mortar businesses with new, profitable customers. The consumer app is on a hypergrowth trajectory, scaling from millions of active users toward a much larger, mainstream audience. This role owns the consumer growth system end-to-end, including conversion, retention, cross-sell, and organic user-to-user growth. The position is accountable for numerous product decisions that shape the consumer experience daily. The role requires a strong point of view on consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization. It also involves raising the bar on quality and polish across the app to strengthen consumer trust and reliability. A key aspect of this role is growing consumer usage across multiple everyday spend categories (gas, grocery, restaurants) to foster multi-category habits. The Director will lead a team of consumer product managers and report directly to the CPO.

Requirements

Track record owning consumer app growth through a hypergrowth curve, including the full growth system (conversion, retention, cross-sell, organic growth)
Strong product judgment — high-quality, high-polish consumer experiences and disciplined prioritization
Deep consumer app expertise; secondary marketplace expertise (supply/demand, unit economics)
Experience building habit-forming products and driving adoption across multiple use cases or product lines
AI-centric approach to scaling product management
Experience leading a team of PMs (5-10) and growing PM talent
10+ years PM experience; curious, hungry to grow, bias for progress over perfection

Nice To Haves

Fintech, marketplace, or transaction-driven product background
Experience designing for trust and credibility as a conversion lever
Exposure to payments or financial-experience product work

Responsibilities

Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media
Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization
Own the product decisions that drive quality, polish, reliability, and trust across the app
Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant
Build habit formation and frequency into the core product; balance supply/demand and unit economics
Lead and grow a team of consumer PMs; scale the team with an AI-centric approach
Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets