Director, Consumer Insights - Portfolio

Kraft Heinz • Chicago, IL

1d • Onsite

About The Position

The Director of Portfolio Insights will serve as the key strategic insights partner for the Portfolio Marketing team, collaborating with the Central Marketing Organization and Business Unit (BU) Teams to integrate consumer-first thinking into strategy and foster a forward-thinking mindset within the NA Zone. This role involves setting priorities with leadership, driving the macro insights agenda for the BU, and identifying future growth opportunities and white spaces. The ideal candidate possesses experience in both business analytics and modeling, as well as custom consumer insights. This is a new role responsible for several cross-BU functions within the NA Zone, requiring the ability to drive the agenda and build the function for both short and long-term growth. Key responsibilities include establishing Innovation best practices for the NA Zone, creating systems for discovering, applying, and sizing white space opportunities, and owning Cross-Zone Creative Insights learnings to optimize creative and media processes. Additionally, this role will develop specialized Business Analytics practices, such as templates for business decompositions, competitive analyses, and white space searches. The Director will lead a local team of three and have access to GBS resources, emphasizing the importance of leadership experience.

Requirements

• Be a key strategic business partner and thought leader to the BU Marketing team, leveraging understanding of the consumer, research methodologies/techniques, best practices, and experience to drive the business forward.
• Possess crucial analytic experience to understand how to create appropriate analytic plans/models for the business and how to apply them strategically to different business scenarios, with the ability to see through data and recognize patterns to inform brand actions better.
• Ability to influence at all levels of the organization (above and below) and work seamlessly with cross-functional teams.
• Drive actionable recommendations ('so-what’s') rooted in deep understanding of marketing, business, and consumer.
• Be adaptable and creative to adjust to changing priorities and business challenges, tackling ambiguity while showing strong drive for results and project leadership skills.
• Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors throughout the organization.
• Ability to juggle multiple workstreams and competing priorities, and distill a plan that can be implemented for the team.
• Be a team player, working well in a fast-paced, entrepreneurial environment.
• Drive to share knowledge and develop a high-performing team.
• Possess a high degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results.
• Ability to influence at senior levels of an organization and drive impact.
• A minimum ten (10+) years of solid Market Research / Insights experience is required.
• Leadership credentials in driving vision - prior people management experience required.
• Proficiency with different qualitative and quantitative research tools across advertising, innovation, and syndicated services.
• Proven ability to distill insights and drive impact into an organization – bringing the consumer to the forefront.
• High level of tolerance for working in ambiguity, managing change, and driving change management/transformation.
• Experience and comfort in POS (Nielsen/Circana), Panel, and social listening is required.
• High level of experience and comfort in analytical tools (e.g., MTA, Mix, Conjoint, etc.) is required.
• Proficient at storytelling in creative, influential, and impactful ways - excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).

Nice To Haves

• Advanced Degree preferred
• Experience working across a portfolio of products highly preferred

Responsibilities

• Serve as the Key Point of Contact for the Business Unit to unlock strategic initiatives across the platform.
• Unearth genuine consumer insights and pain points across the platform to identify growth opportunities for brands, improving long-term equity and innovation efforts.
• Leverage strategic work to identify innovation 'dig sites', partnering with marketing and R&D to identify, develop, and size a multi-year pipeline of new products.
• Develop and lead holistic, comprehensive research plans across key marketing Ps (Communication test, Product/Claim tests, Packaging tests, etc.) for both existing and new products.
• Help shape the 3-year Growth Strategy and assist teams in integrating it into brand’s annual marketing plans, including strategy, creative development, and optimization.
• Evaluate the sales impact of campaigns and help optimize media and channel mix to improve efficiency, effectiveness, and ROI.
• Drive the Enterprise Transformation Agenda by helping develop consumer insights best practices and center of excellence initiatives.
• Develop the 2 direct reports of this role and coach them to drive junior talent with the right skills and behaviors throughout the BU.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs.
• Wellbeing: Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed