Director, Consumer IBD Marketing

Takeda•Cambridge, MA

3d•Hybrid

About The Position

The Director, Consumer IBD Marketing will be a champion of Takeda’s culture and values while leading the consumer marketing strategy development and tactical execution. The role is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development, with significant involvement in TV/CTV advertising. The Director also champions patient-centric initiatives, such as patient ambassador programs, to ensure the authentic patient voice shapes all marketing efforts. The ideal candidate combines strong marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. The Director will collaborate closely with the Director, HCP IBD Marketing and Director, IBD Lifecycle Management and Access Marketing, Patient Support Services, and cross-functional teams to ensure an integrated brand strategy and omni-channel execution and will report to the Sr. Director, IBD Marketing.

Requirements

Bachelor’s degree
10+ years of marketing or related function, including pharma marketing experience with people management experience.
Deep understanding of patient journeys, communication channels, and tactic design.
Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies.
Experience in leveraging data and analytics to distill insights and drive data-based decision making.
Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning experience.
Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.
Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.
People Development – Ability to assess strengths and development areas of staff members, provide suggestions for development, and drive accountability.
Budgeting – Ability to create and maintain an accurate OPEX budget.

Nice To Haves

MBA
Experience in IBD therapeutic area
Deep understanding of how to create an impactful omni-channel ecosystem

Responsibilities

Lead strategic development and tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
Oversee the creation and implementation of consumer messaging that are highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional materials development.
Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers.
Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
Drive excellence across omnichannel execution areas, including CRM, patient journey design, and website strategy.
Translate brand objectives into data-driven, full-funnel media strategies that engage patients throughout their journey.
Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize marketing mix, balancing investment and monitoring return on investment (ROI) of individual tactics.
Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
Guide development of staff members in marketing expertise, organizational awareness and exposure, and career development.
Manage OPEX budget efficiently, ensuring optimal allocation of resources for maximum impact and co-manage Agency of Record relationship.