Director, Consumer Engagement & Advocacy

Bubble Skincare•New York, NY

15h•$110,000 - $170,000•Hybrid

About The Position

Bubble is one of the most loved skincare brands in mass retail, in 18,000 doors at Target, Walmart, Ulta, and CVS. We broke through with a new generation and kept going, with a community of more than 100,000 ambassadors and a creative engine that sets the standard for how to talk about skin. We did it by refusing the tradeoffs the category takes for granted: effective or affordable, derm-grade or fun, clinical or human. We are entering our next chapter of growth, and how we show up in culture is at the center of it. We are hiring a Director of Consumer Engagement & Advocacy to own the two forces that turn Bubble from a brand people buy into a brand people belong to: influencer and community. Today these live across different teams and move at different speeds. We are unifying them under one owner because they are not two jobs, they are one: turning attention into affinity, affinity into advocacy, and advocacy into a business that compounds. This is one of the most visible roles in the company. You will set the strategy for how creators talk about us and how our community grows from buyers into believers, and you will lead the team that makes it real. You will report to the Chief Marketing Officer and partner closely, every day, with brand marketing, creative, product, and CX. You will inherit talented people already doing this work and build the structure, hiring, and standards that let them operate as one team instead of two. We want someone who leads conversations instead of chasing them. Someone who knows the difference between a creator who delivers a deliverable and one who actually moves their audience, between a community and a mailing list. You will be measured on whether Bubble is more talked about, more trusted, and more bought because of the engine you build.

Requirements

8+ years across influencer and community, with senior leadership in at least one and real depth in both
A demonstrated track record scaling creator or community programs, in beauty, CPG, or another consumer brand with genuine cultural relevance
Fluency in culture, voice, and the specific instinct for what makes an audience care and share
Real comfort with data: you set goals, track performance, and optimize against EMV, engagement, reach, and conversion
Experience building, hiring, and leading a team, and integrating people who previously sat apart
Based in or relocating to New York; in office with the team

Nice To Haves

Beauty or personal care background
Experience taking a brand from a passionate young core into a broader audience without losing the core
Ambassador, loyalty, or membership program experience at meaningful scale
A point of view on how AI is changing creator discovery and community management

Responsibilities

Own Bubble's creator strategy end to end, across every tier from emerging voices to marquee partners, and across every model from gifting to paid to long-term ambassadors. This means casting with taste, briefing with clarity, and building relationships creators actually want to be in, not transactional one-offs. Set the standards for what a Bubble partnership looks like, build the systems to run it at scale, and own the outcomes: EMV, reach, conversion, and the quality of the voices associated with the brand. Know the creator landscape cold and spot the people who matter before the rest of the category does.
Own and deepen the Bubble Insider community and our ambassador programs, the relationships that turn a customer into someone who recruits other customers. Build the engagement, rewards, and feedback loops that make membership feel like belonging, and defend the difference between a community and a list. Surface what the community is telling us, structured and unfiltered, into product, content, and brand decisions, so their voice shapes what we make and not just how we market it.
Partner tightly with brand marketing, who own our social channels, to feed the engine a steady supply of authentic, on-voice content and cultural moments worth amplifying. Own the relationships and the moments; they own the distribution. Done right, the line between the two is invisible to everyone outside the building.