Director, Communications

Austin Peay State University•Clarksville, TN

15d

About The Position

The Director of Communications will develop, implement, and evaluate the College of Education's annual marketing and communication plan. This includes managing a budget of at least $50,000, with a minimum of $25,000 allocated for digital marketing campaigns. The role involves designing and overseeing campaigns to promote student recruitment, program growth, faculty achievements, and community engagement. The Director will provide leadership for the college's communication efforts, ensuring alignment across all platforms. Responsibilities include writing and distributing press releases, serving as a liaison with the APSU Office of Public Relations and Marketing, and building media relationships. The Director will also oversee the college's social media presence, manage the creation and publication of the College of Education Annual Report, and develop promotional materials. This position is a member of the College of Education leadership team and performs other related duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
Minimum of four (4) years of progressively responsible experience in marketing, public relations, or communications.
Demonstrated experience in supervising staff or student workers.
Strategic leadership in communication, marketing, and branding initiatives.
Strong writing, editing, and storytelling skills across multiple platforms.
Ability to manage budgets and evaluate ROI of communication campaigns.
Experience supervising and mentoring staff, students, or interns.
Proficiency in digital marketing, social media management, and analytics.
Strong collaboration skills and the ability to represent the college to internal and external audiences.

Nice To Haves

Master’s degree in Marketing, Communications, Business Administration, or related field.
Experience in higher education or nonprofit communication leadership.
Demonstrated success in managing digital marketing campaigns and budgets.

Responsibilities

Develop, implement, and evaluate the College of Education annual marketing and communication plan.
Manage a minimum $50,000 budget, including a digital marketing campaign with a minimum $25,000 budget.
Design, coordinate, and oversee campaigns that promote student recruitment, program growth, faculty achievements, and community engagement.
Provide leadership and direction for the college’s communication efforts, ensuring alignment across all platforms and initiatives.
Write, edit, and distribute press releases highlighting the college’s programs, students, faculty research, and achievements.
Serve as the college liaison with the APSU Office of Public Relations and Marketing.
Build and maintain relationships with media outlets to increase visibility of the college.
Oversee the college’s social media presence, with content created and managed by student workers under the Director’s supervision.
Ensure consistency, professionalism, and brand alignment in all digital platforms.
Lead the creation and publication of the College of Education Annual Report, coordinating content across departments and programs.
Develop promotional and informational materials in support of advancement, recruitment, and community engagement initiatives.
Serve as a member of the College of Education leadership team to align communication strategies with college-wide goals.
Perform other related duties as assigned.