Director, Commercial Strategy

Universal Music Group•Nashville, TN

About The Position

Capitol Christian Music Group (CCMG) is seeking a strategic, commercially minded music business professional to drive catalog growth and deepen relationships with artists, managers, and distribution partners. This role sits at the intersection of Commercial and Marketing, responsible for maximizing the value of CCMG’s catalog assets while serving as a trusted partner to artists and external stakeholders. It combines catalog expertise, marketing strategy, project management, and business development. The ideal candidate will possess a deep understanding of music catalog monetization, a strong professional presence, and the ability to articulate why CCMG is uniquely positioned to steward, market, and grow an artist’s catalog. Working across Commercial, Distribution Partners, Marketing, A&R, Audience Development, and Creative teams, this role will develop catalog growth strategies that drive streaming, consumption, fan engagement, and long-term revenue, ensuring CCMG's catalog remains culturally relevant, commercially impactful, and positioned for sustained growth.

Requirements

5+ years of experience in music, entertainment, catalog management, marketing, commercial strategy, or related fields.
Demonstrated success driving revenue growth through catalog marketing, commercial initiatives, or artist development strategies.
Strong understanding of music catalog economics, streaming platforms, consumption trends, rights management, and revenue drivers.
Experience leading cross-functional projects from strategy through execution.
Proven track record managing external relationships with artists, managers, or business partners.
Strong professional presence with excellent communication and presentation skills.
Strategic thinker with strong commercial instincts and analytical capabilities.
Highly organized project manager who can manage multiple priorities simultaneously.
Relationship builder with the ability to establish credibility across both internal and external constituencies.
Collaborative work style with a bias toward action and results.
Deep understanding of streaming platforms, playlist ecosystems, audience development strategies, and digital consumption behaviors.

Nice To Haves

Experience working within recorded music, artist management, music publishing, or catalog-focused businesses.
Familiarity with Christian and Gospel music audiences, artists, and marketplace dynamics.
Experience developing business cases and growth strategies for artist catalogs and legacy assets.

Responsibilities

Develop and execute catalog growth strategies designed to maximize consumption, engagement, and revenue across CCMG’s catalog.
Identify high-potential catalog opportunities and create plans to unlock incremental value through marketing, partnerships, content, product development, and commercial initiatives.
Monitor catalog performance, market trends, and consumer behavior to identify growth opportunities.
Partner closely with Commercial and Marketing teams to align catalog priorities with broader business objectives.
Serve as the lead project manager for key catalog initiatives, ensuring cross-functional alignment and flawless execution.
Build and oversee integrated marketing plans for priority catalog campaigns, anniversaries, milestones, reissues, and artist-focused initiatives.
Coordinate efforts across audience development, creative, media, commercial partnerships, and artist teams.
Establish clear objectives, timelines, KPIs, and post-campaign performance analyses.
Build trusted relationships with artists, managers, distribution partners, and other external stakeholders.
Support artist, management, and partner conversations by providing strategic catalog insights, performance updates, and growth opportunities.
Develop data-driven presentations and growth plans that communicate catalog performance, opportunities, and strategic recommendations.
Serve as a primary point of contact for strategic catalog-related opportunities and partner discussions.
Collaborate closely with Marketing, Commercial, Revenue, Sync, Audience Development, and Creative teams to ensure alignment around catalog priorities.
Advocate for catalog initiatives internally and externally, driving organizational focus and investment where appropriate.
Lead cross-functional working groups to advance key catalog projects and long-term growth strategies.
Analyze streaming, sales, social, and audience data to evaluate performance and guide decision-making.
Develop recommendations based on consumption trends, audience behavior, and revenue opportunities.
Create high-level reporting and presentations for senior leadership and external stakeholders.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent