Director, Commercial Promotion Strategy & Analytics

Samsung•Plano, TX

About The Position

The Director, Commercial Promotion Strategy & Analytics is a leadership role governing, evaluating, and optimizing promotional investments across Samsung’s carrier partner accounts, including T-Mobile, Verizon, and AT&T. The position serves as the strategic product-management authority for commercial promotional programs, connecting financial analytics with carrier account sales and go-to-market execution. It uses detailed analysis of invoice data, carrier subsidy splits, sell-out lift, and complex promotion structures to establish actionable guidelines. The role aims to ensure promotional investments drive incremental sell-out volume, protect brand equity, and align with retail enablement and marketing KPIs. The director sets promotional guidelines, investment thresholds, and return-on-investment guardrails; evaluates carrier proposals with account sales leads; and establishes frameworks for promotional timing and funding decisions. The role analyzes invoice claims, carrier billings, sales velocity, inventory, funding splits, consumer accessibility, and conversion impact, and models scenarios to estimate sell-out and revenue effects. The position leads cross-functional commercial alignment with go-to-market, marketing, retail operations, and field sales teams. It connects promotions to commercial and brand KPIs, develops dashboards and predictive promotional modeling tools, and presents performance reviews and recommendations to senior executives. A bachelor’s degree in a quantitative or related field, at least 12 years of relevant progressive experience, at least three years in senior leadership or director capacity, and extensive mobile or telecommunications industry experience are required. An MBA or master’s degree is preferred.

Requirements

Bachelor’s degree in Business Analytics, Finance, Economics, Engineering, or a related quantitative field.
12 or more years of progressive experience in commercial strategy, revenue management, product management, or promotional analytics.
At least 3 years in a senior leadership or director capacity.
Extensive experience in the mobile industry and telecommunications (MNO/MVNO).

Nice To Haves

MBA or master’s degree.

Responsibilities

Set overarching promotional guidelines, investment thresholds, and ROI guardrails for carrier account teams.
Evaluate carrier roadmaps with account sales leads, challenge assumptions, and provide data-backed recommendations on promotional structure and timing.
Establish standard evaluation frameworks for deploying promotional funding across launch, lifecycle, seasonal, and competitive-response windows.
Analyze historical invoice claims, carrier billings, sell-in and sell-out velocity, and channel inventory to assess promotional efficiency.
Break down Samsung and carrier promotional cost-sharing across funding buckets.
Model sell-out lift and revenue impact under different promotional scenarios, including changes to promotional mechanisms.
Analyze carrier plan restrictions and trade-in tiers to measure consumer accessibility and conversion impact.
Coordinate promotional timing with national marketing campaigns, brand launches, and retail merchandising initiatives.
Work with Retail Operations and Field Sales to measure field execution, carrier store associate engagement, and point-of-sale conversion.
Connect promotional strategies to Net Revenue, Sell-Out Units, Market Share, Average Selling Price, Promo Spend-to-Sales Ratio, and ROAS.
Build and maintain commercial dashboards and predictive promotional modeling tools for executive leaders and account teams.
Present bi-weekly or monthly promotional performance reviews and future roadmap recommendations to C-suite and regional executive committees.