Director, Cochlear Product Marketing

Cochlear•Lone Tree, CO

20d•$180,000 - $190,000•Hybrid

About The Position

Cochlear is helping people hear, and be heard, all over the world. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 3 days per week minimum, with 2 days per week working from home.

Requirements

Facilitates cross-functional collaboration to craft a sophisticated content strategy driven by customer insight, using advanced storytelling to produce highly engaging, personalized, and effective content that drives significant business outcomes and brand loyalty.
Provides strategic oversight and leads to the production of a consistent content governance framework, developing advanced collaboration workflows, rigorous quality assurance processes, regulatory compliance, and identifies AI/Digital opportunities for scale.
Orchestrates advanced content deployment strategies with a focus on real-time optimization, leveraging sophisticated analytics and automation tools to enhance content effectiveness, improve personalization and drive business outcomes.
Orchestrates cross-functional and omni-channel campaigns, employing data-driven insights and strategic alignment to deliver a unified and highly effective marketing strategy that drives results.
Leads the development of advanced channel management strategies cross-functionally, considering channel economics and leveraging comprehensive data analytics to optimize channel performance, drive significant ROI, and align with broader marketing objectives.
Delivers highly personalized and dynamic content / experiences in real-time, seeking opportunities to leverage advanced data analytics and machine learning to optimize engagement, course correct and drive conversion.
Defines metrics and implements performance measurement frameworks, leveraging analytics and real-time data to provide deep insights, optimize marketing strategies, and guide strategic decision-making.

Responsibilities

Managing a strategic product portfolio designed to treat indicated hearing loss by product.
Gathering and prioritizing launch requirements.
Defining and executing the go to market strategy for product commercialization and sustaining a portfolio of solutions.
Managing budgets and collaborating cross functionally with other leaders from marketing, sales, engineering and operations.
Leveraging strategic insights with market evidence to drive the development of positioning and messaging that resonates with Cochlear’s customers and empowers our sales channels to be successful.
Developing innovative programs that drive new demand and upgrades through collaboration with Marketing, Recipient Services and Sales.
Ensuring business goals are met for product introduction and product line family within multiple Cochlear portfolios of hearing solutions.
Presenting Cochlear’s product’s value proposition in a way that resonates and clearly articulates how we solve our customer’s problems.
Building and delivering annual product plans, product launch plans for new product introductions, industry-focused campaigns to awareness and access to technology, and sustaining plans as required to achieve business goals.
Accounting for the entire portfolio working including Cochlear Implants and Acoustics and consulting with Connected Care products and services to ensure clarity and positioning of this new solution to maximize market growth.
Leading the cross-functional launch team and overseeing deliverables across multiple workstreams.
Directly supervising product managers for the Nucleus and Acoustics portfolio ensuring projects are efficiently and effectively executed on time, within scope and on budget.
Providing leadership and direction to staff with an emphasis on talent development, teamwork, and job satisfaction.
Conducting bi-annual evaluations and development planning as per company guidelines and processes.
Leading recruitment, hiring, staffing, and disciplinary management.
Engaging extensively with consumers and professional partners to gain first-hand insight on customers’ and market feedback on the bone conduction product.
Translating insights into a narrative that provides a clear understanding of the current and future market direction, needs, and potential receptivity of the product portfolio and new product.
Liaising with other functions across the organization regionally and globally for clear and efficient product positioning, product planning, prioritization, clinical evidence, regulatory pathways, reimbursement support, servicing, selling, and an overall agile product launch process.
Partnering with sales and finance leaders to build forecast/demand planning and support strategies including sales tools, playbooks, and organization structure to meet business goals.
Defining product lifecycle requirements, obsolescence planning, and execution to support the region’s needs.
Representing the business and promoting the product by advocating for its value and benefits at executive briefings, sales meetings, marketing events, consumer platforms, tradeshows, and professional platforms.