Director, Client Strategy (Media Director - App Focus)

Wpromote • New York, NY

6d • Remote

About The Position

As a Director of Client Strategy (Media), you are the primary strategic architect and business lead within the agency, partnering with some of Wpromote’s most significant and complex clients. You serve as a primary lead for the client, bridging the gap between their bottom-line business objectives and our integrated marketing execution. You will lead a cross-functional team to develop and implement holistic strategies across the full media ecosystem (Paid Search, Social, Programmatic, CTV, YouTube, and in some cases, Creative). This role requires a hybrid of account ownership—managing total account health, profitability, and retention—and visionary strategic planning—designing the media mix, partnering with a comms team around audience architecture, and a clear understanding of measurement frameworks that drive enterprise growth. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Requirements

• 8+ years of experience in media across search (paid and organic), social, programmatic, and video.
• Proven success managing multiple client simultaneously
• Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
• Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
• Deep familiarity with standard strategic marketing skills (competitive assessment, SWOT, industry analysis) and the ability to work with analytics teams on granular program tracking.
• Excellent oral and written communication skills with a proven ability to lead a "team structure," prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).

Nice To Haves

• In-platform experience

Responsibilities

• Developing cohesive, multi-channel media plans and go-to-market strategies.
• Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH).
• Serving as the lead point of contact for client leadership.
• Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions.
• Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business.
• Understanding client SOWs and be able to make internal recommendations for how to best service the account
• Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression.
• Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives.
• Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits

What This Job Offers

• Job Type: Full-time
• Career Level: Director