Director, Client Marketing Intelligence

Reinsurance Group of America, Incorporated•Chesterfield, MO

1d•$89,310 - $134,870•Hybrid

About The Position

The Director, Client Marketing Intelligence, the Americas, is responsible for aggregating, analyzing, and translating marketing data into actionable insights that inform business decisions. Executes on the Americas regional strategy to drive revenue growth and client loyalty across RGA. Drives alignment of the Business Development and account teams leveraging the tools, insights, and strategies to help them win more business while exceeding client expectations.

Requirements

Bachelor’s degree in arts/sciences (BA/BS) in marketing, business analytics, or related field required.
5+ Years of experience and demonstrated success in strategic marketing, marketing analytics, sales operations or business operations, business development, sales and/or advertising, including working with a financial services company required.
Deep expertise in business and marketing analytics and translating that data into actionable business applications required.
Advanced knowledge of broad business practices required.
Demonstrated ability to provide tangible and effective sales and marketing support resulting in the achievement of business growth strategy objectives required.
Advanced oral and written communication skills demonstrating ability to share and impart knowledge required.
Experience with CRM platforms, analytics tools, as well as presentation data visualization programs required.
Analytics, planning and communication skills, demonstrating the ability to convey sophisticated business concepts to all stakeholders, including clients and associates required.
Comfortable working in a fast-paced environment and ability to manage multiple priorities required.
Advanced ability to investigate, analyze and solve complex problems/issues required.
Exceptional attention to detail, the ability to thrive in a team environment, and an aptitude for decision making and problem solving required.
Deep experience in enterprise-level marketing platforms such as Hubspot, Salesforce Marketing Cloud, or similar required.
Advanced interpersonal skills to effectively work and direct executives and business professionals to translate needs and problems into viable/accepted technology solutions required.
Understanding of marketing disciplines and tools including but not limited to: customer segmentation; SEO; paid search; paid media; social media; email marketing; lead generation; database management; website builders, among others required.

Nice To Haves

MBA or other advanced degree.
Experience working for a large B2B organization preferred.
Insurance-related experience preferred.
MBA, FLMI or CLU preferred.

Responsibilities

Aggregate marketing data and intel from across business initiatives, industry intelligence and internal marketing platforms, analyze for useful client engagement insights and trend data, and translate into actionable information for regional leadership and business teams.
Support the Client Marketing team strategy and focus on consistently improving client engagement for the purpose of increasing client loyalty and driving revenue growth in alignment with the Americas strategic objectives across all lines of business.
Apply business experience, research tools, and marketing analytics to inform strategic decision making for regional leaders and business teams.
Create internal reporting framework comprised of key performance indicators that outline progress against business targets and gets distributed to regional leadership and account teams.
Make recommendations for improvements to the Americas enterprise marketing platforms to meet RGA Americas’ specific business needs, collect the most useful data insights, and allow for seamless integration with existing systems and processes for ease of use and access.
Drive enterprise marketing system advancements and lead platform training programs for the Americas, including onboarding and ongoing training programs that support the unique requirements of regional client-facing associates and teams.
Establish and manage internal cross-functional and cross-business relationships across the region, as well as with partners in EMEA and APAC.