Director, Change Management - Marketing Transformation

Walmart • Bentonville, AR

3d • $110,000 - $220,000 • Onsite

About The Position

The Director, Marketing Transformation & Change Management will lead Marketing transformation initiatives focused on modernizing operating models, enabling greater scale, accelerating adoption of new capabilities, and driving organizational readiness across a complex retail environment. This leader will serve as a strategic connector across Marketing to ensure transformation efforts are successfully implemented, adopted, and sustained. The role combines strategic planning, operational execution, communications, and change leadership to help evolve marketing from a centralized campaign organization into a scalable, platform-enabled marketing function. The ideal candidate brings deep experience leading large-scale transformation programs within matrixed organizations and has a strong understanding of modern marketing ecosystems, digital operating models, and organizational change management.

Requirements

• Bachelor’s degree in Business, Marketing, Organizational Development, Communications, or related field
• 8+ years of experience leading transformation, strategy, operations, or change management initiatives within large, complex organizations
• Experience leading enterprise-scale cross-functional programs with multiple stakeholders and executive sponsors
• Strong understanding of marketing operating models, digital transformation, and organizational design
• Demonstrated success driving organizational adoption and behavioral change
• Exceptional executive communication, facilitation, and stakeholder management skills
• Strong analytical, strategic thinking, and problem-solving capabilities
• Experience operating within highly matrixed, global organizations
• Bachelor's degree in Business Administration, International Studies, Engineering, Information Technology or related field and 5 years’ experience in communications, human resources, or related area OR 7 years’ experience in communications, human resources, or related area.

Nice To Haves

• MBA or advanced degree preferred
• Experience within retail, eCommerce, omnichannel, or consumer-facing organizations
• Familiarity with Agile transformation, product operating models, and modern martech ecosystems
• Experience supporting global or regional marketing organizations
• Certification in change management methodologies (Prosci, Kotter, Agile Change, etc.) preferred
• Experience leading AI-enabled transformation initiatives or marketing modernization programs
• Change Management, Microsoft Office

Responsibilities

• Lead enterprise marketing transformation initiatives aligned to long-term business and growth objectives
• Help operationalize the future-state global marketing operating model
• Drive cross-functional alignment across Marketing
• Identify opportunities to improve organizational effectiveness, scalability, speed-to-market, and customer relevance
• Partner with executive leadership to prioritize strategic transformation roadmaps and capability investments
• Establish transformation governance, operating rhythms, decision frameworks, and accountability structures
• Develop and execute comprehensive change management strategies for large-scale marketing initiatives
• Lead stakeholder engagement, communication planning, adoption strategies, and organizational readiness activities
• Assess change impacts across teams, workflows, roles, and processes
• Design scalable frameworks for adoption, training, enablement, and ongoing reinforcement
• Build change champion networks
• Lead Global Marketing Forum to enable greater scale and consistency
• Anticipate organizational resistance and proactively develop mitigation strategies
• Help evolve marketing from a centralized execution model to a globally scalable platform-enabled organization
• Define and document future-state workflows, governance structures, and decision rights
• Improve cross-functional collaboration models and reduce operational friction
• Standardize transformation methodologies, playbooks, and best practices across the organization
• Lead complex, multi-workstream transformation programs with executive visibility
• Develop transformation roadmaps, milestones, KPIs, and executive reporting frameworks
• Track program health, adoption metrics, business outcomes, and organizational impact
• Facilitate executive steering committees and transformation governance forums
• Manage dependencies, risks, and escalation paths across large-scale initiatives
• Partner with leadership teams to identify capability gaps and future organizational needs
• Support implementation and adoption of modern marketing technologies, platforms, automation, AI, and data-driven capabilities
• Develop learning, enablement, and communication programs that support long-term behavioral change
• Foster a culture of continuous improvement, experimentation, agility, and customer-centricity

Benefits

• Competitive pay
• Performance-based bonus awards
• Medical coverage
• Vision coverage
• Dental coverage
• 401(k)
• Stock purchase
• Company-paid life insurance
• PTO (including sick leave)
• Parental leave
• Family care leave
• Bereavement
• Jury duty
• Voting
• Short-term disability
• Long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
• Walmart-paid education benefit program (Live Better U) for full-time and part-time associates

What This Job Offers

• Job Type: Full-time
• Career Level: Director