Director, Challenging Pipelines

NDT Global Group•Leduc, AB

About The Position

The Director, Challenging Pipelines leads the strategic direction and development of NDT Global’s Challenging Pipelines product group. This portfolio consists of non-standard in-line inspection (ILI) tools designed for pipeline segments that cannot be reliably assessed using conventional free-swimming, single-diameter ILI technology. Examples include multi-diameter pipelines, low-flow and unpiggable segments, tight-radius bends, small-bore and gathering lines, and other unconventional configurations. The role identifies customer pain points with significant financial impact, evaluates market opportunities, and creates a product strategy that maximizes customer value in this underserved market segment. It oversees the product lifecycle from ideation and roadmap development through market delivery and performance monitoring, while aligning engineering, sales, operations, marketing, and finance stakeholders. The Director is accountable for product and business objectives, including the development and growth of software, hardware, and service offerings. The position leads a distributed, cross-functional team and promotes differentiated products and business models that expand the market for previously unpiggable or difficult-to-inspect pipeline segments.

Requirements

Bachelor’s degree in a relevant field such as business administration, computer science, engineering, or a related discipline.
At least eight years of experience in Product Management.
At least two years of experience working for data technology companies in the industrial space.
Proven track record of substantially growing a company through product-led growth.
Knowledge of how to improve product management processes, outcomes, and ongoing results.
Ability to define portfolio and investment decisions that balance new customer needs, install-base requirements, and long-term differentiation.
Ability to identify industry dynamics, trends, and policies and guide the product team in exploring alternative technologies and approaches that can drive significant growth.
Ability to make strategic partnership decisions, including whether to buy, build, or partner, and to create new sales channels.
Strong skills in product management best practices, including setting and driving value-based pricing.
Ability to perform and communicate cost, benefit, reliability, and risk analyses of alternatives.
Strong verbal, interpersonal, and written communication skills.
Strong knowledge of integrity management and inline inspection, including industry standards, best practices, regulatory requirements, and technical trade-offs.
Strong understanding of hardware and software development lifecycles and product design.
Skill in executing continuous delivery methods of building, testing, and iterating hardware, software, and service solutions.
Experience with or strong working knowledge of non-standard or unconventional ILI tooling approaches, such as tethered, robotic, free-swimming multi-diameter, or purpose-built low-flow inspection platforms, and the engineering trade-offs involved in deploying them.
Proven leadership, including advocating for key initiatives, motivating teams, and driving continuous improvement.
Ability to identify issues proactively, collaborate across functions, and resolve challenges using critical thinking, best practices, and innovative problem-solving.
Experience coaching and mentoring colleagues, communicating complex information effectively, and building stakeholder consensus.
Strong persuasive skills, including communicating data-driven reasoning, influencing outcomes, and navigating stakeholder dynamics.
Expertise in assessing risks, managing uncertainty, and making data-informed decisions in ambiguous situations.
Resilience in pursuing goals, maintaining positivity, and exploring alternative solutions despite setbacks.
Commitment to continuous learning and keeping abreast of market changes to drive business innovation.

Responsibilities

Own and manage product offerings for the Challenging Pipelines customer segment, including releases, roadmaps, pricing, messaging, customer engagement, sales pipeline generation, and sales enablement for non-standard ILI tools.
Be accountable for organizational and business objectives and targets, contribute to long-term planning, and manage complex issues in support of the challenging and non-standard pipeline business strategy.
Partner with engineering leaders, project operations, and technical product managers to ensure a strong development process and continuous, high-quality product and service releases.
Lead the introduction and growth of software, hardware, and service offerings, including multi-year build-outs that expand the serviceable market for previously unpiggable or hard-to-inspect pipeline segments.
Lead a cross-functional, distributed team to deliver differentiated products and features with high revenue and margin impact.
Assess and manage risks related to new non-standard ILI product initiatives and product updates.
Develop specialized knowledge of commercial market trends and competition in inline inspection and integrity management, including factors that distinguish challenging-pipeline and non-standard ILI solutions.
Define and implement pricing strategies based on customer value propositions to maximize product value and market competitiveness.
Understand technology and architecture and their effects on customer solutions, hardware and software costs, and release risks, including performance specifications for non-standard tool configurations.
Create, identify, and promote concepts that enable business-model innovation across products, sales, services, and delivery for previously unpiggable or difficult-to-inspect pipeline segments.
Assess competitors and create battlecards.
Balance competing stakeholder requests into an aligned roadmap and value proposition for the development team.