Director, Category Management, Hers

Hims & Hers • ,

2d • $200,000 - $240,000 • Remote

About The Position

Hims & Hers is seeking a Director, Category Management to lead initiatives that drive the success of Hers categories. This role involves end-to-end ownership of key P&L levers such as acquisition, retention, and new-treatment launches. The position is central to the membership model, focusing on long-term customer value through retention and cross-category adoption rather than just acquisition. The Director will collaborate with clinical, pharmacy, regulatory, product, growth, analytics, and operations teams, bringing both analytical rigor and a fast-paced, iterative approach. The role reports to the VP, Category Management and partners with GMs and Directors across the Hims & Hers portfolio, with support from Sr. Managers on Category Strategy & Analysis.

Requirements

• 7+ years in category management, strategy & operations, general management, or a related role with real business accountability — ideally in a high-growth, cross-functional environment.
• A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.
• Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale.
• Sharp analytical and financial fluency — you build and defend models, and you make the call when data is thin.
• Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
• Bias to action: MVP, learn, iterate — over over-engineering.
• The ambition and range to grow into a GM role owning a category outright.
• Bachelor’s degree.

Nice To Haves

• MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred.
• DTC, telehealth, or consumer health experience.
• Regulated healthcare products, pharmacy operations, or compounding experience.
• People management experience.
• Looker / Amplitude fluency.

Responsibilities

• Own the Category’s Biggest Levers: Take end-to-end ownership of initiatives that move the P&L most — across acquisition, retention, conversion, new-treatment launches — from strategy through execution to results.
• Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin.
• Size and prioritize initiatives — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), and bring a clear recommendation on what gets built and when.
• Drive Growth & Retention: Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel.
• Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement.
• Build pricing, bundling, and merchandising strategies that protect margin and LTV.
• Launch & Scale New Treatments: Identify, prioritize, and launch new treatments, SKUs, and programs — business case to forecast to go-live.
• Work with clinical and pharmacy teams to bring therapies to market safely and fast.
• Build repeatable playbooks, not one-off fixes.
• Own the Customer Experience: Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness.
• Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care.
• Pair qualitative insight with hard data to close experience gaps.
• Lead Cross-Functional Execution: Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations.
• Set clear priorities and success criteria; keep partners moving even when they don’t fully agree.
• Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting your work.
• Manage Performance: Own the scorecard for your initiatives — revenue, contribution margin, retention / churn, S2S, ARPU, treatment adoption.
• Set KPIs and success criteria for everything you run; report performance in business reviews (WBR / MBR / QBR).
• Treat compliance (FDA, compounding, state telehealth) as a competitive moat, not a bottleneck.

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Director