Director, Category Management - Womens

Crocs, Inc.•Westwood, MA

2d•Hybrid

About The Position

The Director, Category Management (Women’s) for HEYDUDE reports to the VP, Category Management & Merchandising and leads the women’s footwear business. This role is responsible for building category strategy through deep consumer, trend, competitive, and marketplace insights while leading end-to-end product creation across a growing multi-category portfolio. This leader will drive revenue and margin growth, identify new opportunities for expansion, and lead cross-functional teams to deliver compelling product strategies that strengthen the women’s business.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent relevant experience.
7+ years of product or category management experience, preferably within casual or sport lifestyle footwear.
5+ years of people management experience with a demonstrated ability to develop and inspire teams.
Proven track record of success within globally recognized footwear or consumer brands.
Strong business acumen with experience driving seasonal line plans, revenue, and margin performance.
Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
Comfort operating in a fast-paced, dynamic environment with a bias for action and agility.
Ability and willingness to travel globally as needed.

Responsibilities

Build and lead the long-term vision for the Women’s footwear business, identifying growth opportunities across categories, occasions and consumers that expand the Brand beyond current product assortment
Translate consumer insights, trend intelligence, competitive analysis and marketplace data into actionable category strategies that identify white space, and strengthen product positioning
Partner closely with the VP of Category Management & Merchandising to shape seasonal and long-term product strategies, ensuring clear priorities are established and effectively cascaded across the broader team
Lead end-to-end product creation lifecycle across multiple product tracks ensuring each initiative has a clear purpose, consumer need and commercial opportunity
Own category performance by closely monitoring sales, margin, productivity and consumer trends making informed decisions to capitalize on opportunities, mitigate risks and react with speed
Serve as the category lead within the cross-functional product creation process, driving alignment, decision making, and executional clarity across Design, Development, Marketing, Merchandising and Planning to ensure the Women’s product strategy comes to life with excellence
Drive a multi-category Women’s offense that creates dimension across the portfolio balancing innovation, product evolution, newness and productivity
Build scalable and repeatable processes that improve speed, efficiency, and clarity across the production creation lifecycle
Challenge conventional thinking and bring a test and learn mindset using curiosity, agility, and strong judgment to move quickly in a fast paced environment
Lead, coach and develop team members creating a high performing team culture built on accountability, ownership, collaboration and growth