Director - Category Leadership & Product Marketing

ZO Skin Health•Irvine, CA

7d•Hybrid

About The Position

As the Category Leadership and Product Marketing Director, you will be responsible for developing and executing strategic plans to drive category growth and enhance product marketing initiatives. You will lead cross-functional teams, manage category portfolios, and create marketing strategies that align with brand objectives. Your role will require a blend of strategic thinking, market analysis, and creative problem-solving to ensure our products meet and exceed market expectations.

Requirements

Bachelor’s Degree required
10+ years of experience in product marketing, category management, or related roles.
Proven track record of developing and executing successful category and product marketing strategies.
Strong analytical skills and experience with market research and data analysis.
Excellent leadership, communication, and interpersonal skills.
Ability to work collaboratively in a fast-paced, cross-functional environment.
Proficiency in marketing tools and platforms, including CRM systems, analytics tools, and digital marketing channels.
Must know and follow proper safety protocols.
Must maintain a professional and polished appearance.
Must be able to efficiently use Microsoft Office Programs and Project Management systems to retrieve information, generate documents, organize project plans/schedules and coordinate meetings.
Must be able to maintain and preserve confidentiality of company information.
Must exhibit strong interpersonal skills and the ability to build relationships with internal stakeholders, including international affiliates.

Responsibilities

Develop and implement category strategies that drive revenue growth and market share expansion.
Analyze market trends, competitive landscape, and customer insights to identify opportunities and threats.
Collaborate with sales, product development, and other departments to ensure alignment with overall business objectives.
Create and execute product marketing strategies that effectively position products in the market and differentiate them from competitors.
Oversee the development of product messaging, positioning, and go-to-market strategies.
Manage the product lifecycle from concept through launch, including market research, pricing strategies, and promotional activities.
Work closely with the sales team to support product launches, promotional campaigns, and sales enablement efforts.
Partner with the finance team to develop and monitor budgets, forecasts, and financial performance related to the category.
Partner with Education in the development of product education strategies.
Ensure consistent and compelling product messaging across all marketing channels.
Develop and execute product marketing plans that enhance brand awareness and drive consumer engagement.
Manage and develop a Product Marketing Manager, providing ongoing coaching, mentorship, and performance feedback to support their growth and success.
Set clear goals and expectations, while fostering a collaborative, high-performance culture.
Delegate responsibilities effectively to scale leadership impact while ensuring alignment with strategic priorities.
Support team development through regular check-ins, professional development planning, and active career pathing.
Identify and recommend new product opportunities based on market needs and competitive analysis.
Continuously evaluate and improve product marketing processes and strategies to achieve better results.