Director, Business Development Partners Program

The RealReal•Remote - Florida, FL

10d•$200,000 - $220,000•Hybrid

About The Position

We are seeking a Director, Business Development Partners Program to lead, mentor, and scale our regional team of Business Development reps across our key markets. In this strategic leadership role, you will design the playbook that empowers your team to acquire high-value new consignors, forge elite local partnerships, and execute high-touch luxury events. You are part data-driven strategist, part luxury branding expert, and part inspiring coach-capable of translating high-level business goals into localized, high-impact execution.

Requirements

7+ years of professional experience, with at least 4+ years in a people-management or leadership role overseeing field teams, field marketing teams, regional sales, or luxury retail/resale operations.
Experience in luxury fashion, premium resale, VIP concierge, or high-end sales/account management is highly preferred.
Proven success in scaling a business unit, managing regional budgets, and hitting aggressive supply and growth milestones.
Willingness to travel to various markets to support local teams, audit events, and foster key regional relationships (approx. 30%).
Ability to deconstruct relationship-driven localized wins into structured, repeatable operational playbooks that distributed teams can seamlessly execute across diverse markets.
Mastery of CRM analytics to diagnose pipeline drop-off points, translating quantitative data into highly targeted, high-touch retention strategies.
Proven capability to align, motivate, and maintain rigorous operational accountability across geographically dispersed field teams without direct physical oversight.
Deep understanding of high-value client psychology, paired with the professional poise required to navigate elite networks and maintain an impeccable corporate standard of brand delivery.
Ability to act as a strategic liaison between corporate HQ and regional operations, aligning localized community growth initiatives with enterprise-level marketing, financial, and logistical objectives.
Market awareness and strategic sourcing
High judgment / high integrity decision-making

Nice To Haves

Prior experience in selling luxury goods and/or high-end services.
Prior experience leading and scaling a field marketing, experimental marketing, or partnerships organization.
Strong understanding of fashion trends and the luxury market.

Responsibilities

Hire, train, and manage a high-performing team of regional Business Developement Representatives.
Cultivate a culture centered on community hospitality, relentless prospecting, and relationship management.
Design, standardize, and scale playbooks that empower Business Development Representatives to discover and secure net-new high-value consignors (HVCs) through localized outreach, networking, and elite partnerships.
Develop scalable strategies to keep our existing consignor base active. Coach local teams on targeted follow-ups, bespoke styling/sourcing prompts, and lifecycle management to prevent churn.
Review and approve city-level event concepts and strategic partnerships. Ensure all local activations are meticulously designed to deepen relationships, drive brand loyalty, and increase engagement among our highest-value consignors.
Partner closely with internal Marketing, CRM, and Supply teams to align local field events and partnerships with digital lifecycle campaigns and seasonal supply needs.
Establish, track, and analyze regional community KPIs- specifically focusing on net-new HVC growth, active consignor month-over-month growth, and event-driven retention rates.