Director, Brand Marketing-Yellow Rose

Kendra Scott•Austin, TX

57d

About The Position

Yellow Rose by Kendra Scott is the latest extension of the Kendra Scott brand, inspired by the Texas ranch and celebrating the rich ranch culture of the American Southwest through jewelry, apparel, and home goods. The brand defines a modern expression of Western luxury rooted in confidence, craftsmanship, and connection. As Yellow Rose enters its next chapter of growth, we are seeking a Brand Director to lead the brand and marketing strategy, shaping how Yellow Rose builds relevance and desire through integrated campaigns, cultural moments, social and content, influencer and PR, partnerships, experiences, and hospitality. This leader will set a year-round approach to brand building and cultural relevance, identifying opportunities for authentic participation and leadership. They will oversee the evolution of social and content strategy, building an always-on approach to strengthen storytelling, grow community, and bring the Yellow Rose world to life. Hospitality will be a key component of this storytelling, with Nashville and Beau’s Bar serving as a foundation for an always-on hospitality content approach, with potential for extension into future markets. This role requires a strategic brand builder and hands-on leader who can set clear direction, inspire exceptional creative work, and bring teams together for impactful execution.

Requirements

10+ years of progressive brand marketing leadership experience, ideally within luxury, fashion, lifestyle, hospitality, or another relevant consumer brand.
Proven experience building differentiated brands and integrated marketing strategies that drive both brand and business growth.
Deep understanding of modern brand building across social and content, influencer and creator marketing, PR, partnerships, and experiences.
Strong cultural and editorial instincts with exceptional creative judgment and an eye for elevated storytelling.
Proven people leader and cross-functional partner who can set clear direction, inspire strong work, and move effectively from strategy to execution.
Data-informed, entrepreneurial, and resourceful, with the ability to thrive in a growing and evolving brand.

Responsibilities

Own and evolve the Yellow Rose brand strategy and positioning, ensuring a distinctive and consistent expression across consumer touchpoints.
Translate the brand strategy into a clear annual marketing plan and seasonal priorities that support long-term brand building and commercial objectives.
Maintain a strong understanding of the Yellow Rose consumer, competitive landscape, and broader culture to identify opportunities for growth and differentiation.
Partner closely with Design, Merchandising, Creative, Digital, E-commerce, Retail, and Hospitality to ensure product, storytelling, marketing, and experience come together as one cohesive brand.
Serve as the internal steward of Yellow Rose, creating alignment around brand priorities and maintaining a high standard for how the brand shows up.
Own the year-round marketing and cultural calendar, identifying the moments and opportunities where Yellow Rose can authentically participate and stand out.
Translate cultural and consumer insight into relevant brand ideas while staying true to the Yellow Rose point of view.
Lead integrated marketing strategies for seasonal campaigns, product launches, and key business moments across owned, earned, paid, social, experiential, and retail channels.
Develop high-impact brand moments and activations that build awareness, engagement, and demand.
Partner with Creative to develop strong briefs grounded in consumer, cultural, and business insights and ensure work delivers against the brand strategy.
Own the strategy and continued evolution of the Yellow Rose social and content ecosystem, including editorial direction, channel strategy, and content planning.
Build an always-on content approach that extends beyond campaigns to tell stories across product, lifestyle, culture, community, and hospitality.
Develop recurring content franchises and formats that build audience, engagement, and a recognizable Yellow Rose point of view.
Define how hospitality comes to life through content, using Yellow Rose spaces, experiences, programming, and community as ongoing sources.
Own strategic partnerships, collaborations, and sponsorships that strengthen the Yellow Rose brand and introduce it to relevant new audiences.
Lead the marketing strategy for experiential activations and consumer experiences that bring Yellow Rose to life.
Evaluate opportunities based on brand fit, audience relevance, and business impact.
Partner with Regional Marketing, Retail, and Hospitality teams to develop locally relevant experiences with the potential to support broader brand storytelling.
Establish clear objectives and KPIs across brand marketing investments, balancing brand-building and commercial outcomes.
Use performance data and consumer insights to evaluate effectiveness and guide future strategy and investment.
Partner with Digital, E-commerce, Retail, and Analytics teams to understand how brand activity contributes to customer acquisition, engagement, traffic, and revenue.
Regularly communicate performance, learnings, and recommendations to senior leadership.
Lead, develop, and inspire the Yellow Rose Brand Marketing team, including the Nashville-based Content Creator and future content resources as the brand grows.
Establish clear priorities, accountability, and ways of working that support strong planning while allowing the team to respond quickly to relevant opportunities.
Build strong partnerships across Design, Merchandising, Creative, Digital, E-commerce, Retail, Regional Marketing, PR, and Hospitality.
Lead external agency and partner relationships across PR, influencer, experiential, and other areas as needed.
Foster a collaborative, creative, and high-performing team culture with a strong focus on execution.
Proven people leader and cross-functional partner who can set clear direction, inspire strong work, and move effectively from strategy to execution.
Data-informed, entrepreneurial, and resourceful, with the ability to thrive in a growing and evolving brand.