Director, Brand Marketing

kate spade new york•New York, NY

4d•$150,000 - $170,000

About The Position

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Job Title: Director, Brand Marketing Primary Purpose: The Director, Brand Marketing, in partnership with the Chief Marketing Officer and Regional Marketing leaders, is a strategic leader responsible for building, managing, and enhancing kate spade’s brand relevance and marketing efforts. The Director will develop and implement brand strategies as well as manage and optimize campaign performance. The successful individual will leverage their proficiency in Brand Marketing to...

Requirements

Curious nature and in-touch with culture and what shapes it
Mix of data-driven analytic experience and gut creative instincts
High action orientation and problem solving capabilities
Strong negotiating skills, excellent communication and relationship building skills
Partnership oriented and familiarity in working in a matrixed internal organization and extensive network of external agencies

Nice To Haves

10+ years of relevant working experience; equivalent combination of education and experience will be considered
Strong retail business acumen

Responsibilities

Lead global hero campaign development, ensuring creative concepts are on-brand, impactful, and relevant to the target consumer and platforms
Cultivate partnerships with industry partners and thought leaders to stay up to date with consumer and trends
Translate brand heritage and values into culturally relevant and emotionally resonant storytelling across multiple campaigns
Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging, while ensuring global brand vision and positioning remain consistent across all campaigns
Collaborate with merchandising and local marketing teams to ensure hero product alignment and commercial objectives are met for each campaign
Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign
Orchestrate global campaign launch with a spike and sustain strategy, partnering with all markets as well as NA PR/VIP and Influencers, Digital (Social, Paid Media, Website, Email), Retail/Stores, Licensing, and other external partners for a compelling customer journey
Plan and monitor key milestones, guaranteeing the timely delivery of all marketing deliverables
Collaborate with market and channel teams to maintain a consistent implementation of the plans
Track and analyze campaign performance in-market (including in-depth social listening) to identify learnings and propose improvements
Lead agile interventions and amplification plans to sustain brand heat as campaign goes in-market