Director, Brand Licensing Sales

J.D. Power•Michigan - Remote, MI

3d•$130,000 - $160,000

About The Position

The Director, Brand Licensing Sales is a senior individual contributor responsible for driving revenue growth across JD Power’s Brand Licensing portfolio, including awards licensing, performance reports, certifications, hardware, and emerging solutions. This role is focused on high-velocity, event-driven sales execution, monetizing JD Power study results and award recognition across a portfolio of high-propensity accounts. The seller will maximize revenue through bundling, cross-sell, and attach rate optimization, while also helping introduce and scale new licensing offerings. This position is suited for experienced, self-directed sellers who excel in fast-paced, high-activity environments, can manage large pipelines with discipline, and are effective at converting demand signals into revenue quickly while contributing market insight to the broader organization. As a Director, Brand Licensing Sales, you will play a critical role in transforming Brand Licensing into a modern, multi-product commercial growth engine. Your ability to act quickly on study releases, package solutions effectively, and maximize revenue per client will directly impact bookings, product adoption, and overall monetization of JD Power’s industry-leading benchmarks and awards.

Requirements

Bachelor’s degree required.
6–10+ years of B2B sales experience in: SaaS, data, analytics, or insights Media, advertising, marketing solutions, or accolade/content licensing
Proven success in high-activity, high-velocity sales environments.
Track record of exceeding quota and driving upsell and cross-sell growth.
Strong executive-level communication and negotiation skills.
Demonstrated ability to manage large pipelines and multiple concurrent opportunities.
High degree of accountability, organization, and sales discipline.

Nice To Haves

Experience selling multi-product or bundled solutions is strongly preferred.

Responsibilities

Own and execute revenue generation tied to study releases and award announcements.
Rapidly engage high-propensity accounts and convert demand into revenue with urgency.
Manage a high-volume pipeline with strong conversion discipline and consistent follow-through.
Represent JD Power in client conversations focused on activating and monetizing awards and recognition.
Expand a portfolio of existing Brand Licensing accounts.
Build and maintain relationships with marketing, brand, and CX leaders (VP to C-level).
Develop client strategies that align JD Power recognition with marketing and growth objectives.
Identify and advance cross-sell, upsell, and expansion opportunities across the full product suite.
Sell across the full Brand Licensing portfolio: Awards licensing, Performance reports, Hardware (trophies, pins, etc.), Certifications.
Build compelling bundles and packages that increase deal size and customer value.
Drive attach rates and multi-product adoption within each account.
Support the introduction and scaling of new licensing solutions and offerings.
Achieve or exceed assigned bookings targets.
Maintain a robust, accurate, and well-qualified pipeline across a large number of opportunities.
Forecast revenue reliably and manage deal progression with discipline and speed.
Lead pricing, packaging, and contract negotiation efforts.
Partner with Customer Success and study Salespeople to deliver long-term account growth.
Partner with Customer Solutions, Customer Success, Product, and Marketing teams to advance opportunities.
Provide real-time feedback on client demand, pricing, packaging, and product gaps.
Support development of executive-level proposals and value narratives focused on ROI of brand recognition.
Stay informed on industry trends, competitive positioning, and marketing use of third-party validation and awards.