Director, Brand Lead - Duchenne Muscular Dystrophy

Novartis • East Hanover, NJ

1d • Onsite

About The Position

The Director, Marketing Strategy/Brand Lead will lead U.S. launch strategy for a Neuromuscular Rare Disease asset, serving as the principal architect of brand and marketing strategy. Partnering across insights, customer experience, content, and media teams, this role will translate deep human insights into integrated, behavior‑changing strategies for HCPs, patients, and caregivers. The Director will drive creative excellence and campaign effectiveness by shaping brand strategy, validating messaging and concepts, and embedding best practices across the Integrated Marketing Organization. This position will be located in East Hanover, NJ or Cambridge, MA and will not have the ability to be located remotely. Relocation may be possible and requires necessary approval. This position will require up to 20% travel as defined by the business (domestic and/or international).

Requirements

• Bachelor’s degree in related field is required
• Minimum of 8 years of experience in commercial Marketing required
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in supporting high performing brands in highly competitive categories within the US
• Transformational Leader with strategic experiences to transform the business into next generation engagement
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Nice To Haves

• Master of Science and/or MBA preferred
• multi-functional experience in pharmaceutical or healthcare preferred
• recent launch experience for blockbuster specialty treatments preferred
• US launch experience
• Rare disease and therapeutic area experience in Neuroscience &/or Neuromuscular

Responsibilities

• Partner with the Executive Director Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
• Establish brand strategy and create engaging brand-centered experiences.
• Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns.
• Implement best in class digital marketing strategies that align to brand goals and maximize business results.
• Ensure digital plans are appropriately implemented and optimized.
• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
• Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
• Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team.

Benefits

• health, life and disability benefits
• a 401(k) with company contribution and match
• a variety of other benefits
• a generous time off package including vacation, personal days, holidays and other leaves

What This Job Offers

• Job Type: Full-time
• Career Level: Director