Brand Director

Manulife • Boston, MA

1d • Hybrid

About The Position

The Brand Director is a senior individual contributor responsible for shaping and advancing the John Hancock brand strategy across US B2B audiences. This role operates with is responsible for developing and executing strategic initiatives to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in brand management, strategic marketing, and a passion for creating impactful brand experiences.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 10+ years of progressive experience in brand strategy, marketing, or agency environments
• Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions
• Strong experience developing and presenting strategic recommendations to senior leaders
• Proven ability to manage complex initiatives with multiple stakeholders

Nice To Haves

• Strategic thinking & Brand acumen
• Influencing without authority
• Data‑driven decision making
• Executive communication & storytelling
• Collaboration & stakeholder partnership
• Creative judgment & problem solving

Responsibilities

• Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health
• Act as a strategic advisor to senior leaders on brand positioning and narrative
• Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
• Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity
• Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
• Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations
• Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas

Benefits

• health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans
• various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
• financial education and counseling resources
• up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year
• full range of statutory leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Senior