Director, Brand Insights & Competitive Intelligence

ITF Therapeutics•Concord, MA

20h•Hybrid

About The Position

The Director, Brand Insights & Competitive Intelligence will lead the development of market insights and competitive intelligence to support a Phase III asset preparing for launch in the neurometabolic therapeutic area. The role generates actionable insights to inform brand strategy, commercial decision-making, and launch readiness. The Director leads market research and competitive intelligence initiatives, partners with Marketing, Market Access, Medical Affairs, and Commercial leadership on an integrated insights roadmap, and oversees research planning and execution. The role also translates findings from multiple sources into strategic recommendations, leads competitive intelligence workshops, directs intelligence gathering at scientific congresses and industry meetings, and presents insights to senior leadership and cross-functional governance teams. The position is based in Concord, Massachusetts, with a hybrid work arrangement for candidates in the Boston metro area. Travel of up to 20% is expected. The base compensation range is $230,000–$250,000.

Requirements

Bachelor’s degree in Business, Marketing, Life Sciences, or a related field.
At least 8 years of experience in competitive intelligence, market research, commercial insights, or a related field within the biopharmaceutical industry.
Demonstrated expertise in both qualitative and quantitative market research.
Ability to lead cross-functional and matrixed teams, influence strategic decisions, and drive business outcomes.
Strong communication and presentation skills, including experience engaging senior leadership audiences.
Experience working in a fast-paced, growth-stage biotech or pharmaceutical environment.
Deep understanding of pharmaceutical commercialization, launch planning, and competitive dynamics.
Working knowledge of compliance requirements, industry regulations, and pharmacovigilance considerations relevant to commercial activities.
Willingness to travel up to 20% for business meetings, congresses, and other strategic events.

Nice To Haves

Launch experience supporting rare disease or specialty markets.
Advanced degree (MBA, MS, PhD, or equivalent).

Responsibilities

Lead the development and execution of market research and competitive intelligence initiatives supporting brand and launch strategy.
Partner with Marketing, Market Access, Medical Affairs, and Commercial leadership to establish and execute an integrated insights roadmap.
Identify market opportunities, competitive threats, and evolving customer needs through analysis of primary and secondary data.
Oversee the market research launch plan, including study design, vendor selection, project execution, and interpretation of findings.
Evaluate and manage external research partners to ensure quality, timely delivery, and alignment with business objectives.
Recommend research approaches and methodologies to address critical business questions.
Manage research projects within budget, timeline, and corporate compliance requirements.
Translate complex data and findings into clear insights and recommendations for diverse stakeholder audiences.
Integrate information from multiple sources to develop a comprehensive view of market dynamics and customer needs.
Deliver strategic insights to inform brand strategy, launch planning, and commercial decision-making.
Lead competitive intelligence workshops to assess competitor strategies, market developments, and business implications.
Direct intelligence-gathering activities at scientific congresses and industry meetings, collaborating with cross-functional teams to identify business-critical insights.
Develop and deliver presentations to senior leadership and cross-functional governance teams.
Travel up to 20% for business meetings, congresses, and other strategic events.