Director, Brand Growth

CookUnity•Toronto, ON

58d

About The Position

CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as Senior Director, Brand Growth at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts, with full strategic and creative ownership of upper-funnel brand marketing and integrated GTM. Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization. The Senior Director, Brand Growth, will establish the vision, direction, and budget to drive transformational organic growth through a best-in-class brand creative engine. This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high-value customer targets. This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies. The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company. They will embrace leadership responsibilities beyond project execution and, through their partnership, up-level those with whom they collaborate.

Requirements

10+ years of relevant work experience in high-growth premium consumer and/or technology brands, including 4-5 years of experience managing multi-person teams.
Hands-on experience in brand marketing, integrated campaigns, business and creative strategy, and rigorous data analysis and insight development
Proven track record leading brand campaigns that deliver both creative excellence and measurable business impact
Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems, and forming hypotheses and proposals with limited information
Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus and your team to drive maximum impact in a dynamic, fast-paced, consumer-centric organization
Outstanding management and leadership skills that will help improve the talent and capabilities of the current team, as well as bring additional A+ talent to the Brand team

Nice To Haves

Proactive in nature, actively looking for ways to add value without needing to be asked
Entrepreneurial approach to making things happen without excessive resources and easily flexing between high-level strategy and hands-on execution
Solution-oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
Data-driven, insight-inspiring analytical thinker who brings curiosity and rigor to all aspects of their work
A world-class communicator with top-tier writing, presentation, and organizational skills
A relentless creator of outcomes who is tenacious about bringing big ideas, strategies, and executions into existence with conviction
A great team player who adds to our culture and is a joy to work with

Responsibilities

Own the development of integrated brand campaigns from strategy to launch — including business objectives, creative brief creation, agency oversight, and cross-functional execution
Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity’s distinct positioning and narrative
Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
Own performance monitoring and assessment of key brand metrics, including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
Evaluate performance data, reporting insight,s and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Benefits

🩺 Health Insurance coverage (Canada Life)
📈 We grow, you grow: Stock Options Plan granted on Day 1
🌟 Eligible for a bi-annual performance bonus
⛱ Flexible Paid Time Off
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave.
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly.
🧘🏽‍♀️ Wellness perks: fitness subsidies to build a healthy lifestyle
👩🏾‍🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!