Director, Brand Experience & Events

Docebo•Toronto, ON

4d•Hybrid

About The Position

The Director, Brand Experience & Events is a strategic leader responsible for defining how the Docebo brand comes to life across all physical and virtual event touchpoints while pioneering the future of event marketing by building and mentoring a team that natively integrates AI-driven workflows into the experiential landscape. This role requires a sophisticated balance: creating a cohesive, high-end brand experience while ensuring every event serves as a high-performance engine for business growth. You will be the architect of the attendee journey, ensuring that premium brand experiences are inextricably linked to measurable business outcomes and ROI. By partnering closely with Sales and Marketing, you will transform events into a strategic lever that drives pipeline, deepens customer loyalty, and elevates Docebo’s global market presence.

Requirements

8+ years of experience in Brand Activations or Events (with 2+ in leadership)
Proven track record of building integrated brand experiences within the high-tech or B2B SaaS ecosystem.
Expertise in partnering with Sales to drive measurable revenue through experiential tactics.
World-class mentor with the interpersonal skills to lead teams through fast-paced, global environments with poise and passion.
Fluent in the tools of the trade, including Asana, CVENT, Salesforce, and Google Workspace.
Analytical mindset with a sharp eye for financial management and rigorous vendor contract negotiation.
Ready and willing to travel up to 30% (including some weekends and evenings).

Responsibilities

Develop and oversee a global experiential strategy that infuses Docebo’s unique brand identity into every activation, ensuring a seamless aesthetic and message worldwide.
Build and deploy cutting-edge AI workflows that empower the team, eliminate manual friction, and catapult our event marketing engine into a future of hyper-efficiency.
Act as a strategic strike-partner to Sales and Account Management by designing high-touch pre-event warm-ups and post-event follow-ups that skyrocket conversion and loyalty.
Own the end-to-end attendee experience, obsessing over every detail from the first registration click to the final onsite "wow" moment and beyond.
Tailor experiences that resonate deeply with everyone from hands-on product experts to C-suite decision-makers, delivering unique value at every level.
Lead and mentor a high-performing team of specialists, evolving their mindset from "logistics-first" to "experience-first" project management excellence.
Own the strategy for third-party events, webinars, roadshows, and our flagship Inspire conference to create massive market impact.
Collaborate with Creative, Product, and Content teams to ensure our latest innovations and thought leadership are the stars of the show.
Maintain elite standards for vendor negotiations and budget management while leveraging Asana, CVENT, and Salesforce to keep the engine humming.
Define and monitor KPIs that prove both brand sentiment and pipeline impact, delivering high-level insights directly to the executive suite.