Director, Brand Communications - Oscar Mayer

Kraft Heinz • Chicago, IL

3d

About The Position

Oscar Mayer is one of America’s most recognizable brands—143 years strong, in more than half of U.S. households, and driving $2.7B+ in retail sales. This role is for a modern brand steward and creative catalyst: someone who can protect what’s iconic, evolve what’s next, and turn cultural energy into business impact. Reporting to the VP, Meats Platform, the Director, Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfolio—bringing together best-in-class agency partners and internal stakeholders to build work that people talk about, share, and buy. You’ll also oversee one of the most legendary brand platforms in America: the Wienermobile program—12 Hotdoggers, 6 Wienermobiles, and billions of PR impressions—evolving it from beloved ambassador into a true experiential and cultural engine. Just as importantly, you’ll help shape the creative culture within the Oscar Mayer team and across KHC—raising the bar for clarity, bravery, craft, and speed.

Requirements

• 13+ years in marketing for a CPG company or agency experience
• Proven ability to think big picture and define the destination , while still managing day - to - day details
• Track record of driving creativity that drives business impact
• Models resilienc e in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management
• Strong communication , influence and relationship building skills and creativity
• Experience in cross-functional team management both internally and externally to inspire change
• Experience managing a team coupled with a passion for team development & culture building

Nice To Haves

• Brand side experience, particularly in fast - moving consumer goods
• Experiential marketing

Responsibilities

• Brand Communications Leadership (Strategy → Creative → Execution)
• Set the communications strategy across categories (cold cuts, bacon, hot dogs), ensuring every message and moment ladders to brand strategy and business objectives
• Lead creative development end-to-end—from briefing through production, launch, and performance learning—across paid, owned, earned, social, and integrated campaigns.
• Build a high-performing ecosystem of partners (creative, social, PR, media, experiential), driving alignment, momentum, and exceptional output.
• Media & Effectiveness (Creativity with Accountability)
• Partner with the internal media team and media agency to shape data-informed media plans— leveraging insights, best practices, and Commercial Marketing Mix learnings to amplify creative impact and efficiency.
• Ensure the work doesn’t just win attention— it delivers measurable brand and business results.
• Wienermobile + Experiential Growth
• Oversee the Wienermobile program and team, maintaining excellence while expanding its ambition.
• Evolve the Wienermobile from iconic PR machine (4B+ local impressions annually) into a bigger experiential platform—one that creates culture, earns relevance, and builds brand love at scale.
• Lead the strategy and execution of the annual Wienie 500 at Indianapolis Motor Speedway to deliver a culturally relevant, PR-driving, fan first experience
• Building the “ Oscarverse ”
• Continue developing the “ Oscarverse ” brand world—creating a cohesive, ownable universe across touchpoints.
• Depending on experience, serve as a brand lead for package design strategy and creative development.
• Agency Leadership & Creative Standards
• Run agency briefings that inspire great thinking and set a high bar for insight, clarity, and creative ambition and c oach teams on agency management and on delivering feedback that is actionable, brave, and craft-forward.
• Continuously assess agency mix, scope, and senior talent—recommending changes to strengthen capabilities and performance.
• Team Leadership & Culture
• Lead, coach, and develop direct reports and broader team members— building a culture where creativity thrives and accountability is clear.
• Model resilience and decisiveness in a fast-moving environment where multiple initiatives move in parallel and opportunities emerge quickly.

Benefits

• Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed