Director, Brand & Communications, Incubator - Global

Estée Lauder Companies • New York, NY

1d • Hybrid

About The Position

The Director of Brand & Communications, Incubator – Global will lead brand strategy, storytelling, GTM planning, and communications for Deciem’s portfolio of incubator brands. This is an exciting opportunity to create, shape, and launch the next generation of beauty brands by Deciem.

The Incubator division at Deciem will ideate, concept, and develop new brands leveraging our in-house capabilities. It is a small, tight-knit and highly cross-functional team across R&D, scientific, product marketing, brand, creative, supply chain & manufacturing.
This individual will be instrumental in shaping how new brands come to life – working in detail from concept development through market launch. We are looking for a seasoned marketer with a passion for brand building, communications, and creative strategy. Given the entrepreneurial nature of the Incubator department, there is heavy emphasis on experimentation, creativity, and rapid iteration. This individual should have a close connection and passion for culture and the latest trends.
This is a hybrid, 3 days in office, role based out of our Soho NYC offices.

Requirements

• 10+ years of experience in brand and/or communications - ideally within consumer brands, startups, or agencies
• 5+ years of people management and /or leadership experience is required
• Proven experience building brands from early stages or leading rebrands
• Demonstration of an entrepreneurial spirit with future-thinking mindset and self starter motivation
• Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.

Responsibilities

• Responsible for defining brand & communications direction, product positioning, PR strategies, seeding efforts, and other go-to-market tactics that will build engagement, talkability and purchase intent
• Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
• Ensure each incubator brand has a clear “why” with a distinct point of view
• Guide brand evolution from launch through scale, adjusting strategy as brands grow and capitalizing on consumer feedback, talkability, and real-time opportunities
• Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
• Craft launch narratives, key messages, and compelling angles to engage media, influencers, and creators
• Work closely with the Social Media Manager in developing content calendar and community building tactics
• Work closely with Art Director and Creative team to define the brand & creative approach for each incubator brand
• Partner with cross-functional teams including Scientific, Digital, Retail, Supply Chain and Finance to execute tactics that will continue to grow brand equity and identify key areas of opportunity for DECIEM globally
• Build and mentor a small but high-impact brand & communications team focused on creativity and agility

Benefits

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 4 months of paid time off for new parents (inclusive of all genders).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• First dibs on new products.
• A generous discount on products for DECIEM and other Estee Lauder brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed