Director, Brand and Communications

Versaterm

23h

About The Position

The Director, Brand and Communications will shape and execute Versaterm's global brand, content and external communications strategy, strengthening the company's position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm's vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, content strategy, creative direction and strategic product and customer narratives. Working cross-functionally with Executive Leadership, Product, Sales and People teams, the Director will ensure that Versaterm's communications reflect its culture of innovation and integrity. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

Requirements

Bachelor's degree in Communications, Public Relations, Marketing or a related field
10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years of leadership experience
Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment
Strong media relations expertise, with established relationships across technology, business and industry trade media
Experience managing and collaborating with creative and communications agencies
Exceptional storytelling, writing and executive communication skills
Ability to translate complex technology and business strategies into compelling, human-centered narratives
Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs
Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness
Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment.

Responsibilities

Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation and brand storytelling
Drive proactive and reactive media engagement to strengthen Versaterm's position as an industry leader, including thought leadership, issues management and executive visibility
Manage PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution
Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and presentations
Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm's innovation, customer impact and growth momentum
Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives
Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions
Own Versaterm's enterprise content strategy across the corporate website, blogs, social platforms, executive bylines and key corporate campaigns
Develop an integrated editorial calendar that aligns business priorities, industry trends, product launches and major events
Partner with the GTM team to develop messaging and content strategies supporting launches, campaigns and business initiatives
Steward Versaterm's brand positioning, messaging and voice across all external channels
Guide the development of compelling creative assets that strengthen the Versaterm brand
Foster a culture of collaboration, innovation and continuous improvement while developing talent and scalable processes
Establish performance metrics that measure the impact of brand, content, media and communications initiatives
Drive innovation across the function by integrating AI and emerging technologies into the strategy and programs