Brand and Communications Director

Ziegler Caterpillar • Minneapolis, MN

1d • $146,000 - $182,500 • Onsite

About The Position

Ziegler Companies is seeking a Brand and Communications Director to lead enterprise brand strategy, corporate communications and creative development to ensure consistent, high-quality brand experience across all Ziegler divisions, channels and customer touchpoints.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism or related field; MBA or master’s degree in Marketing or Business preferred. Equivalent combination of education and progressive brand/communications leadership will be considered
• 10+ years of progressive leadership experience in brand strategy, corporate communications, creative leadership or related marketing disciplines, preferably in B2B, industrial, equipment, manufacturing or other complex multi-location environments.
• Demonstrated success building and governing enterprise brand systems, including positioning, messaging, visual identity and brand standards across multiple business lines or customer segments.
• Strong understanding of how brand, communications and content strategy contribute to commercial growth, customer preference, talent attraction and enterprise reputation.
• Experience building or transforming internal marketing capabilities, with a track record of reducing reliance on agencies while improving quality, speed and cost effectiveness.
• Strong executive presence and communication skills, with the ability to influence senior leaders, align cross-functional stakeholders and translate strategy into action.
• Experience using customer, market and competitive insights to shape brand strategy, communications priorities and enterprise planning decisions.
• Strong people leadership capability, including coaching creative and communications talent, establishing clear standards and building a high-performing team culture.

Nice To Haves

• MBA or master’s degree in Marketing or Business preferred.

Responsibilities

• Define and lead the enterprise brand strategy, including positioning, messaging architecture, voice, visual identity and brand governance across all divisions, channels and customer touchpoints.
• Establish brand standards, operating models and decision rights that ensure consistency while enabling business units to execute effectively within a unified enterprise framework.
• Lead corporate communications strategy, including executive messaging, public relations, thought leadership, reputation management and key internal communications in support of company priorities.
• Build and scale internal creative and content capabilities to reduce reliance on external agencies, improve speed to market and increase the quality and consistency of brand expression.
• Own annual brand planning and long-range planning inputs, aligning brand investments, communications priorities and content initiatives to enterprise growth objectives.
• Translate customer, market and competitive insights into brand strategies, narratives and content priorities that strengthen awareness, preference and market relevance.
• Oversee enterprise social media, events, sponsorships and community-facing communications to ensure they advance brand visibility, business priorities and stakeholder trust.
• Partner closely with commercial, HR and executive leadership to ensure the brand supports recruiting, customer experience, sales enablement and long-term enterprise value creation.
• Serve as the senior steward of the company’s reputation, ensuring brand and communications efforts are proactive, measurable and aligned to the company’s operating model and growth ambitions.

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance
• Advancement opportunities
• Safe, clean, and friendly work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior