Director, Audience Development

NBCUniversal•Universal City, CA

1d•$130,000 - $160,000•Hybrid

About The Position

NBCUniversal Global TV Distribution (GTVD) is responsible for the sales and distribution of NBCUniversal product to all forms of television and streaming platforms in over 200 territories across the globe. This includes a rich library of more than 6,000 feature films and 170,000 television episodes, including current and classic titles, non-scripted programming, sports, news, animation, long-form and short-form programming, and locally produced content from around the world. The Director of Audience Development will define and lead the strategy to grow audiences and maximize revenue across NBCUniversal’s portfolio of wholly owned social and digital channels on YouTube, Facebook, Snapchat, and TikTok. This is a highly commercial role, requiring a strong entrepreneurial mindset and a proactive approach to identifying new revenue opportunities, optimizing content performance, and scaling audience growth across platforms. A core focus of the role will be the management and expansion of a portfolio of conflict-driven daytime talk shows (including Jerry Springer, Maury, Steve Wilkos, and Karamo), leveraging deep content libraries to drive engagement, monetization, and long-term audience growth across platforms. This role is accountable for delivering annual revenue targets set by GTVD, ensuring the portfolio is optimized for monetization, platform performance, and audience scale.

Requirements

Bachelor’s degree or higher in digital marketing, marketing, media or other related fields.
At least ten years’ YouTube channel management experience, together with YouTube certification.
Strong leadership skills, with at least three years’ experience managing a team of three or more employees.
Demonstrable passion for the online video space, particularly successful YouTube brands, channels and creators.
Expertise in social media optimization tactics and growing online communities.
In-depth knowledge of YouTube Content ID.
Experience of working within YouTube content owners and Facebook business managers.
Experience of managing internal and external stakeholders within a matrixed environment.
Strong writing and presentation skills.
Ability to process large data sets across a number of platforms, particularly YouTube analytics and Power BI.
Proficiency with efficiency platforms such as Airtable, as well as the suite of Microsoft Office products.
A strong knowledge of and familiarity with the world’s biggest social video platforms.

Responsibilities

Overarching responsibility for the programming of YouTube, Facebook, Snapchat and TikTok channels across the portfolio of conflict-driven daytime talk shows.
Lead a team of Associate Content Producers to deliver on Ad-Supported Video on Demand (AVOD) team commercial goals, and lay a framework of management best practice for lead managers to follow.
Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.
Report insights to and create presentation decks for internal and external stakeholders.
Collaborate with sales teams to assist in the pitching of direct ad-sales campaigns.
Produce best practice and training guides for new starters.
Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.
Macro analysis of AVOD data, including YouTube analytics and other data sources.
Ensure channels adhere to YouTube best practice, NBCU company policy and quality/brand requirements.
Remain consistently up to date with YouTube and other platform developments, trends and training.