Director, Associate Counsel, Sales and Marketing

Royal Caribbean Cruises Ltd•Miami, FL

32d•Onsite

About The Position

Royal Caribbean Group's Global Legal Team has an exciting career opportunity for a full-time Director, Associate Counsel, Sales and Marketing. This position is responsible for supporting the consumer sales, trade, and marketing functions across all Royal Caribbean Group brands throughout the Americas—including the US, Canada, Latin America, the Caribbean, and South America. Reporting to the Senior Director, Associate Counsel - Global Sales and Marketing, this role will work closely with other colleagues in the Legal Department to ensure strategic cross-border alignment.

Requirements

J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar; must be qualified for admission as Authorized House Counsel in Florida.
Minimum of 7–9 years of legal experience supporting sales and marketing functions, including at least 5 years as in-house counsel at a large consumer-facing brand or similar organization, with 3 years in a leadership or strategic advisory role—preferably within the travel, hospitality, media, or entertainment industries.
Demonstrated expertise in U.S. federal and state consumer protection laws, FTC guidelines, CAN-SPAM, CASL, COPPA, and advertising self-regulatory standards.
Strong understanding of marketing and advertising law, right of publicity and privacy, and intellectual property issues relevant to the travel and hospitality sectors.
Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones.
Experience managing legal teams and advising on complex, high-impact B2C initiatives.
Strategic thinker with a practical, business-oriented approach to legal problem-solving.

Nice To Haves

Familiarity with entertainment industry practices, including working with agents, managers, and outside counsel, is a plus.

Responsibilities

Serve as the strategic legal lead for consumer sales, travel partner, and marketing initiatives across the Americas—including the U.S., Canada, Latin America, the Caribbean, and South America—by partnering with cross-functional teams to shape and execute business strategies that align with consumer protection laws and regulatory frameworks.
Act as the primary legal advisor on consumer law matters in the Americas, providing actionable, business-oriented guidance on U.S. federal and state regulations, FTC rules, CAN-SPAM, CASL, COPPA, and advertising industry standards.
Lead strategic discussions with regional business leaders to proactively identify legal risks and develop compliance strategies for B2C programs, including pricing, bundling, loyalty, promotions, and customer engagement.
Oversee the development and governance of guest-facing terms and policies—including the passenger ticket contract and purchase terms—with a focus on regional expertise and global harmonization.
Guide the legal approach to marketing, advertising, e-commerce, and social media initiatives, ensuring alignment with consumer protection laws and brand integrity.
Monitor and interpret legal and regulatory developments in consumer law across the Americas, translating them into practical guidance and strategic recommendations for internal stakeholders.
Collaborate with global Legal Department counterparts to ensure consistency in legal strategy and cross-border alignment on consumer-facing issues.
Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry, including digital marketing, influencer partnerships, and customer experience innovation.
Advise on the intersection of artificial intelligence and consumer law, including the use of AI in marketing, personalization, customer service, and data-driven decision-making, with a focus on transparency, fairness, and regulatory compliance.
Support enterprise-wide initiatives by advising on legal implications of new product offerings, promotional campaigns, and customer-facing programs, with a focus on risk mitigation and regulatory compliance.
Manage multiple strategic initiatives simultaneously with responsiveness, sound judgment, and a deep understanding of the business and legal landscape.
Build and maintain relationships with internal stakeholders, external stakeholders and regulators.
Oversee outside counsel engagements across multiple jurisdictions, ensuring alignment with strategic priorities and cost-efficiency goals.
Manage legal budgets related to sales, marketing, and consumer law matters, including forecasting, tracking, and reporting to ensure fiscal discipline and value delivery.
Evaluate external legal spend and performance metrics to inform resource allocation, optimize vendor relationships, and support enterprise-wide financial planning.