Director, AONL Member Engagement

American Hospital Association•Chicago, IL

2d•$126,000 - $190,000•Hybrid

About The Position

The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their communities. The AHA offers a flexible hybrid work schedule of three days in the office and two days working remotely. This role is responsible for providing strategic operational leadership for the American Organization for Nursing Leadership (AONL) membership function, overseeing member recruitment, retention, engagement, and customer experience in support of organizational goals and annual membership revenue exceeding $2.2 million. Reporting to the CEO, the Director will lead the membership team, manage departmental resources and budgets, and collaborate across the organization to deliver a consistent, high-quality member experience while advancing AONL's strategic priorities.

Requirements

Bachelor's Degree in Business administration, marketing, communications, healthcare administration, nonprofit management or related field Required
7+ years Progressively responsible experience in membership, association management, customer engagement, marketing or related field Required
3+ years People leadership experience Required
Experience leading strategic initiatives, managing budgets, and using performance metrics to drive decision-making - Required
Strong leadership, communication, analytical, and relationship management skills - Required
Advanced understanding of membership strategy & growth and customer experience/engagement - Required
Advanced understanding of organizational leadership, people leadership, change leadership, stakeholder relationship management and cross-functional collaboration - Required
Advanced understanding of financial & budget management, operational excellence, strategic planning, business analytics - Required

Responsibilities

Develop and execute membership strategies that support organizational priorities and growth objectives.
Lead annual membership recruitment, retention, engagement, and revenue planning.
Evaluate membership trends, member feedback, and market opportunities to recommend new programs, services, and engagement strategies.
Establish departmental priorities, goals, and performance measures aligned with AONL's strategic plan.
Oversee membership operations, policies, systems, and processes to improve efficiency and member satisfaction.
Lead AONL's member experience strategy and promote a culture of exceptional customer service.
Ensure membership value is integrated across organizational programs, products, events, and communications.
Use membership data and analytics to monitor performance, evaluate results, and drive continuous improvement.
Develop and manage the membership department budget and monitor revenue performance.
Analyze operational and financial results to identify opportunities and recommend improvements.
Oversee vendor relationships and ensure effective use of organizational resources.
Lead, coach, and develop membership staff while fostering accountability, collaboration, and professional growth.
Partner with senior leaders and cross-functional teams to advance membership priorities and organizational initiatives.
Build relationships with chapters, volunteers, corporate partners, and other stakeholders to strengthen member engagement.
Represent AONL externally, as appropriate, and lead special projects that support organizational goals.
Perform other duties as assigned.