Director, Analytics

Siege Media•Austin, TX

1d•$135,000 - $165,000•Remote

About The Position

Siege Media is a full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing. We are expanding our service suite to include Analytics and are looking for the founding hire to build and lead that practice. This is a hybrid implementer/strategist role where you will be hands-on building the technical foundation (GA4, GTM, attribution, dashboards) and acting as the authority in translating data into strategy and defending it directly with clients. You will own the Analytics service line from the ground up, setting standards, scoping engagements, and growing the practice as demand builds. This role requires someone who can both build and advise, and is excited to shape a new offering.

Requirements

7–10 years in marketing or web analytics, with a mix of agency and/or in-house experience
Dedicated experience using AI to build analytics dashboards/scaled recommendations, including but not limited to Claude artifacts for reporting and agentic workflows
Deep, hands-on GA4 and GTM expertise, including server-side tagging and data layer design
Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar)
Proven attribution modeling and measurement strategy chops
Demonstrated client-facing presence — you can lead a call, not just join one
Ability to translate technical data into clear, strategic recommendations a CMO understands
Familiarity with privacy regulations and consent management

Nice To Haves

Strong comfort using AI tools like Claude to drive analytics recommendations and scale your impact at an organization
Experience measuring SEO/content/GEO performance, or exposure to AI search analytics

Responsibilities

Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking.
Design and build reporting and dashboards (Looker Studio, BigQuery, and equivalent BI tools).
Develop attribution models and measurement frameworks that tie organic, content, and PR efforts to business outcomes.
Serve as the analytics authority on client calls — presenting insights, fielding questions, and guiding strategy with confidence.
Partner with GEO, SEO, content, affiliate, paid social and PR teams to instrument campaigns and prove impact.
Ensure privacy and consent compliance (consent mode, data governance) across implementations.
Set the standards, processes, and deliverable templates for a scalable Analytics practice.
Scope and price new analytics engagements alongside the Growth team.
Use our Analytics infrastructure with historical data to help develop differentiated content strategies for the Siege Media brand.