Director, AI

INTERACTIVE ADVERTISING BUREAU, INC.New York, NY
$140,000 - $160,000

About The Position

The Interactive Advertising Bureau (IAB) is seeking a Director, AI to lead the operationalization of AI strategy across the advertising ecosystem. This role focuses on executing frameworks, managing cross-industry collaboration, and supporting the strategic development of AI governance, transparency, and use case guidance for the advertising industry. AI is transforming advertising in areas such as creative production, personalization, measurement, transparency, and ethical deployment. The ideal candidate will translate strategic vision into operational execution, manage complex stakeholder relationships, and deliver high-quality work products that advance the industry's adoption of responsible AI practices. This position offers the opportunity to shape how the industry adopts and governs AI by managing working groups, drafting governance frameworks, coordinating cross-functional teams, and translating complex AI concepts into actionable guidance.

Requirements

  • 6+ years of experience in AI strategy, marketing technology, digital advertising, or adjacent fields.
  • Experience with AI implementation, strategy, or product development strongly preferred.
  • Strong AI fluency - comfortable with generative AI, machine learning applications, and responsible AI practices.
  • Analytical and strategic - able to translate complex AI concepts into clear, actionable guidance for marketing and advertising professionals.
  • Excellent project management skills - proven ability to manage multiple stakeholders, deadlines, and deliverables simultaneously.
  • Strong communicator - exceptional written and verbal communication skills; comfortable presenting to senior executives and facilitating group discussions.
  • Collaborative and diplomatic - able to build consensus among diverse stakeholders with competing priorities.
  • Detail-oriented with strategic thinking - can manage operational execution while understanding the bigger picture.
  • Self-starter - comfortable working independently with minimal supervision in a fast-paced environment.
  • Collaborative and diplomatic - able to work effectively with cross-functional teams.

Nice To Haves

  • Experience at a brand, agency, publisher, ad tech platform, or industry organization working on AI initiatives.
  • Prior work developing industry standards, frameworks, or best practices.
  • Familiarity with AI governance, ethics frameworks, transparency standards, or regulatory compliance (EU AI Act, state-level AI laws).
  • Experience managing committees, working groups, or cross-industry collaboration initiatives.
  • Public speaking experience or thought leadership publication history.
  • Technical background or hands-on experience with AI tools and platforms.

Responsibilities

  • Partner with the VP to execute the strategic roadmap for AI, identifying the highest-impact opportunities for industry leadership.
  • Identify emerging AI trends and industry challenges across brands, agencies, publishers, and technology providers.
  • Support the integration of AI strategy across other categories including Commerce, Video, Audio, Creator, Gaming, Education & Measurement and the IAB Research team.
  • Lead and facilitate AI working groups, committees, and task forces with participation from brands, agencies, publishers, platforms, and technology providers.
  • Support the VP in managing the AI Committee (monthly meetings, member engagement, content development, speaker coordination).
  • Support the AI Board programming (executive-level advisory board with senior leaders from major companies).
  • Plan, coordinate, and execute workshops, roundtables, webinars, and industry sessions.
  • Author or co-author thought leadership including frameworks, best practices, playbooks, whitepapers, blog posts, and presentation decks.
  • Conduct research and analysis to inform AI frameworks, playbooks, and industry guidance.
  • Review other categories’ work products (Commerce, Video, Audio, Creator, Gaming, Education & Measurement) to ensure alignment with AI themes.
  • Partner with Research team on AI-focused studies and data analysis that support strategic objectives.
  • Develop educational content for members on AI adoption, governance, and implementation.
  • Support speaking opportunities and industry representation at conferences and events.
  • Oversee multi-stakeholder project workflows, ensuring clarity, momentum, and on-time delivery.
  • Work cross-functionally with project management team, Marketing, and Events to operationalize AI initiatives.
  • Maintain project documentation, member feedback loops, and progress tracking.
  • Coordinate AI content integration into major organizational events (ALM, Global Summit, webinars).

Benefits

  • We team up and we work with experts in the industry.
  • We work hard, and we have fun too.
  • We care deeply about our work and each other.
  • We are purposeful, strategic, and mindful with our decisions, words, and behaviors.
  • Everybody sweeps. No task is ever too small for our team. We sweat the details and are not afraid to get our hands dirty.
  • We lead the future together and cultivate the action mindset to create it.
  • We cultivate curiosity, take risks, learn by doing, and reward future thinking.
  • We encourage all voices. Everyone is welcome and encouraged to share their thoughts and ideas. We embrace the idea that debate is healthy and know that an impassioned discourse leads to our best results.
  • We stay hungry. We look for the most complex challenges and tasks and once we master them, we look for the next one. We celebrate our victories and are always excited for tomorrow, knowing "good enough" is never really "good enough."
  • IAB is a proud equal-opportunity employer.
  • We are a drug-free EEO employer committed to a diverse workforce.
  • We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
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