Director, AI Product Community & Adoption

RBC•Toronto, ON

3d•Onsite

About The Position

We're looking for a leader to make RBC's internal agentic AI platform a habit, not a launch. As Director, Community & Adoption, you will drive end-user engagement, behavioural adoption, and community growth — building a vibrant internal user community, running the programs and events that showcase what the platform can do, and ensuring it becomes embedded in how people work across the enterprise. You will bring the communication skill to make capability land with non-technical audiences, the change-management discipline to move behaviour at scale, structured user research to keep the team grounded in real user needs, and enough hands-on fluency with AI agents to demo and evangelize credibly.

Requirements

8+ years in product marketing, community management, change management, or enterprise adoption, with demonstrated enterprise-scale impact
Proven track record of driving technology adoption across large organizations
Designed and operated champion/ambassador programs or communities of practice
Hands-on user-research skill — able to plan and run interviews, usability tests, and journey mapping, and turn findings into product insight
Can set the desired outcome and strategy for a marquee engagement event and partner with an events team to bring it to life
Change-management expertise — ADKAR, Kotter, or equivalent frameworks
Exceptional written and verbal communicator, able to craft compelling narratives for diverse audiences
Hands-on fluency with AI agents — able to build simple demos independently and explain capabilities to non-technical audiences
Understand banking end-users: their workflows, communication preferences, and adoption barriers in a regulated environment

Nice To Haves

Bachelor's or Master's / MBA in Communications, Marketing, Business, or a related field
Change-management certification (Prosci) or an AI transformation credential
Experience at a major bank, fintech, or enterprise SaaS company in a community/adoption role
Video production or digital content creation skills
Experience running hackathons or innovation programs at scale
Familiarity with community platforms (Slack, Teams, Viva Engage) and analytic tooling

Responsibilities

AI Champions Program: Recruiting, enabling, and sustaining a network of power users across all business lines
Engagement programs and events: Setting the outcomes and strategy for release showcases, hackathons and innovation sprints, and the organization-wide Agentic Showcases — partnering with the events team to deliver them
Enablement and education: Owning onboarding, training, skill-building resources, and the product knowledge base that help users get productive and stay current
Product communications: Owning release notes, internal announcements, and messaging strategy for the platform
Change management: Leading the behavioural adoption strategy — resistance mitigation, success storytelling, and embedding the platform in daily workflows
User research: Owning structured user research — interviews, usability testing, journey mapping, and surveys — to build a deep, evidence-based understanding of how RBC's people work and where the platform helps or gets in the way
Community measurement: Tracking community health — engagement, champion activity, event attendance, and sentiment
Feedback loops: Channeling community and research insight back into the product roadmap in partnership with Product Strategy & Roadmap